Fit Life 120-Jen S pulling sled

Scott Keppel, a 2017 PFP Trainer of the Month award winner, models the highest standards in the industry. From training clients for pageants to supporting a healthy, vibrant recovery for breast cancer survivors, Scott is playing an inspiring part to raise the bar in fitness.

Certifications/qualifications: NASM-CPT, NASM-FNS, ISSA, Movnat, Post-Breast Cancer Recovery, Pre-/Post-Natal





Year started in business: 2004


Official Trainer for Miss Arizona USA, Miss Arizona Teen USA, Miss Utah USA, Miss Utah Teen USA, Miss Arizona, Miss Arizona Outstanding Teen, Preferred trainer for Future Productions (7 states in Miss USA), voted best pageant prep coach 2014, I have written articles published both internationally and nationally, featured on TV regularly. Winning trainer for 3 TV’s weight loss challenge each of the 3 years they held one. I then created a fitness challenge for 3 TV and two for Health2Fit. Trainer of the Year for Bally Total Fitness and Voted Trainer of the Year (by my peers) at Bally Total Fitness 2003. 40 under 40 Business Entrepreneur 2014.

What inspired you to start your business?

My wife and I were expecting and I wanted to be able to provide a better life for all of us. I also knew I wanted to create a space where coaches could work and do the same for themselves and their families. In addition I wanted to provide an environment where clients of all levels would feel that they are a part of a healthy community.

What is one hard lesson you’ve learned in business you believe has been most valuable?

You must constantly be willing to adapt and change when needed. This is true with clients and business practices. You must be able to coach a client that is having an emotional day and manipulate the workout you created so he/she can get through it successfully. You then need to be able to turn the switch for the other client that may be getting ready for a competition of some sort and make sure they are staying on point with their goals. You may need to change your business practices and instead trying to do everything yourself, delegate different areas that are not your strong point. For example, hiring a PR company, book keeper, accountant, personal assistant and coaches with different specializations.

If I asked one of your clients why they choose you over other places/gyms/trainers, what would they likely say?

I feel my clients would say I chose Scott because he is authentic. He is an empathetic listener and takes to heart not only my fitness goals, but my goals in life. He is a man true to his word and is always working on bettering himself and his business which in turn transfers over to his coaching and helps to make me a better version of myself.

Name one or two ways you are trying to raise the bar in the industry.

I feel it is extremely important to give back to the community. We host several charitable events yearly.I am creating certifications and I am speaking to coaches across the nation. My certifications and talks cover topics including: training for aesthetics, perimenopausal training, Spitfire Sled Training and how to build a winning team (clients and coaches).