I took some time over the final days of the year and perused our 2016 issues looking for a handful of features that reflect the most pertinent topics and concerns that continue to face fitness professionals. 2016 was an especially great year of innovative content provided both in our magazine and on our website and a trend we certainly look to continue in to the new year!


Bridging the gap between science and practice in fitness continuing education

By Nick Tumminello


Convert education into sales: the information balance equation

By Ryan Carver


Knowing how to help isn’t enough: Overcome the four biggest hurdles in selling

By Sean Greeley


Charge what you’re worth: Strategies to successfully increase your rates

By Elsbeth Vaino


Your fitness business LIVE! Use live broadcasting video to boost your business

By Scott Rawcliffe


Understanding psychographics to attract and retain clients

By Lori Kennedy


Is your independent contractor truly independent? Protect your business with proper classification

By Melissa Knowles


Get positive about cash flow: 5 steps to get a handle on your cash flow

By Ryan Carver


What is your training-to-business ratio? How to balance three key roles as your business grows

By Sean Greeley


What an objection really means: understanding the psychology of sales

By Greg Vaughn


If you missed any of our past issues, visit our archive page with digital versions of each of our issues. Each issue is chock full of timeless advice, inspiring stories of our industry colleagues and resources for equipment, tools and strategies to help you prosper as a fitness professional.

A sincere thank you to all of our contributors who shared their knowledge and expertise over the last year; and a special thank you to you, our readers for trusting PFP as your go-to resource. Cheers to a prosperous 2017!