Involve news copy

Brand activation firm Involve LLC is excited to announce the opening of its Seattle office, led by seasoned fitness marketing specialists Joni Dold and Amber Maechler, giving the growing agency additional fitness expertise and a tangible presence in the western part of the US.

With a national and international client base, Involve is headquartered in Columbus, Ohio — includes Involve Media in Chicago — and has team members spread across the US in New York City, Charleston, Tampa and Sedona. For much of the agency’s history, it has worked with Seattle-based clients including Technogym (before New Jersey relocation) and PAC Worldwide making Involve Seattle feel like a natural growth step.

Underlying the creation of Involve Seattle are strong ties developed years ago with Joni through Technogym and more recently with Amber through Involve account crossover. Involve’s core belief is everything centers on relationships — which also drives its focus on accelerating affinity through building deeper, more rewarding bonds between its clients and their audiences.

“As we head toward our 10-year anniversary, I’m excited for the growth our Seattle office represents and the vibrant energy Joni and Amber bring along with their talent and industry experience,” said Craig Lerner, president, Involve LLC. “Our roots run deep in fitness, and our client base has always included many dynamic, well-respected brands in that space. Joni and Amber are the next generation fitness industry insiders that will lead Involve Seattle in establishing an even more meaningful Involve presence on the West Coast, growing the business and building a Seattle-based team and client base.”