If you ask people how much they plan to exercise, they'll exercise more - but only if that's a personal goal, according to a new study in the Journal of Consumer Research.
"When people have set for themselves targets about how much they should engage in a behavior (say, if the behavior is how much to exercise per week), asking them to predict whether they will exercise in the next week makes them think about what they think they should do," write authors Pierre Chandon (INSEAD), Ronn J. Smith (University of Arkansas), Vicki G. Morwitz (New York University), Eric R. Spangenberg, and David E. Sprott (both Washington State University). "This reduces the chances that they will simply repeat their past behavior and hence breaks their habits."
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