The International Council on Active Aging (ICAA), the worlds largest trade association for senior fitness and wellness, will recognize the Life Fitness Circuit Series as its 2006 Industry Equipment Innovator. The award spotlights North Americas most inventive new fitness equipment for active older adults. ICAA will present Life Fitness with the award on Nov. 16 during its 2006 conference in Las Vegas.


Life Fitness provides an inspiring example for everyone striving to support healthy, vibrant living for adults ages 50 and older, said Colin Milner, ICAA founder and chief executive officer. The Circuit Series is an innovative, high-quality wellness product that promotes greater vitality, health and wellness, praised Milner. The Circuit Series helps to improve the quality of life for older adults. ICAA congratulates Life Fitness on the excellence and creativity demonstrated in these award-winning machines.


 The recognition from such a respected association in the senior fitness and wellness industry is an honor, said Greg Highsmith, vice president of fitness education and strength product management, Life Fitness. Meeting the fitness needs of people at every stage of their lives was an important factor in designing the Circuit Series. Its approachable for anyone at any fitness level, old or young.


Launched in 2003, the ICAA Industry Innovators Awards honor excellence and creativity in the health and wellness field. They also recognize the organizations that have created cutting-edge programs to support active aging among adults ages 50 and older. For more information about the Innovators Awards Program, call the ICAA toll-free at 866-335-9777 or visit


About the International Council on Active Aging (ICAA)

The ICAA is the worlds largest membership association dedicated to changing the way we age by uniting and working with professionals in the retirement, assisted living, recreation, fitness, rehabilitation and wellness fields. They connect a community of like-minded professionals who share the goals of changing societys perceptions of aging and improving the quality of life for Baby Boomers and older adults within the six dimension of wellness (emotional, vocational, physical, spiritual, intellectual and social).




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