Many of us grew up thinking that we should work hard, earn as much money as we can and eventually share some of the excess with those less fortunate. We've also been taught to "demand what you're worth"... View More
Digging through a pile of papers, I found some notes I had taken at Brian Grasso’s Club Industry presentation on youth fitness last year. Across the bottom of the page, I had boldly scrawled “Reclaim... View More
There's a popular idea within fitness and business communities that says it's more important to get something done fast rather than doing something well, an idea summed up in sayings like "Ready, Shoot,... View More
I have yet to work at a gym or studio that didn't require me to do some amount of cleaning up after myself, after my clients and around the gym in general. It's just part of the job. However, as the owner... View More
I just finished up a phone interview with a successful trainer and studio owner. During that interview, she said something more profound than I think she realized. I asked her - given the benefit of hindsight... View More
Years ago, when I was training at a health club, I witnessed the success of one trainer and the demise of another. The first trainer was young, new to the industry, and eager. He made his share of mistakes... View More
I read one of the most amazing quotes the other day: "People spend their lives in the service of their passions instead of employing their passions in the service of their lives," said Sir Richard Steele.... View More
The lazy days of summer are upon us. Clients are vacationing, kids are home from school, and the call of the pool, the beach or that steamy novel is almost irresistible. Relaxation is good, but distraction... View More
So often, we give much thought to who we want to train. Books, conference speakers and industry gurus tell us to determine our ideal client and then direct all marketing toward them. Good advice for sure;... View More
If you're like me, you get bombarded with information on the latest and greatest in training - dos and don'ts, how to make more money, how to maximize your time, how to place better ads, how to sell better,... View More
Returning from IHRSA 2009 in San Francisco, I must admit that best advice was from author and marketing expert Seth Godin. Author of several best-selling books, including Purple Cow, Godin said... View More
It's an unwritten rule among fitness pros that one should never "correct" another in front of a client. Egos are tweaked, glares are exchanged, and the relationship between colleagues can quickly head... View More
Many fitness pros mistakenly believe that their knowledge has real, marketable value, that just because they have multiple certifications, a bachelors or a masters, they should be compensated. But it is... View More
A good trainer serves the client well during the workout, a great trainer serves the client well before, during and after the workout, but an extraordinary trainer does all that and makes such an impact... View More
January is the month that separates successful trainers who build lucrative careers from those who never quite find their foothold. The difference is intensity. Some trainers arrive earlier, look better,... View More
