Josh Bowen

Josh "JB" Bowen is a fitness professional and accomplished personal trainer. He serves as the owner of his own training studio, Aspire Fitness but he much more than a personal trainer. He engrains himself into his client's lives and he sees their struggles and accomplishments, their wins and losses. He has been a consultant, big box operator and was a global finalist for the 2013 Life Fitness Personal Trainer to Watch contest.

Career Builder: Build a community
BY Josh Bowen
Sept. 15 2015
The most successful brands develop "cult-like" followings. They create advertisements by getting their customersto talk about them... a lot. They have the community aspect down to a science.They build... View More
Career Builder: Recommended readings for fitness professionals
BY Josh Bowen
Aug. 15 2015
Like most of us, I have a thirst for learning. Not just fitness related material but also history, leadership, business etc. Also, like most of us time is of the essence so I take advantage of audiobooks... View More
Career Builder: Excellence over success
BY Josh Bowen
June 15 2015
While doing some research for a project I ran across an article that defined and showed the difference between excellence and success. I, like most, have used the two terms interchangeably but there is... View More
The benefits of working in a club chain
BY Josh Bowen
May 10 2015
One must not forget that although the grass may seem greener on the other side, it isn't always easy to get there to find out... View More
Career Builder: Generating word of mouth
BY Josh Bowen
March 10 2015
In my 11 years in our great business, the single most impactful marketing strategy has always been word of mouth. I have seen gyms pour thousands of dollars into print media, social media, television advertising... View More
Simplify your fitness business
BY Josh Bowen
Feb. 10 2015
"Simplicity is the ultimate form of sophistication" is an appropriate mantra for any business, especially for those in the fitness industry... View More
New personal trainer survival guide
BY Josh Bowen
Jan. 10 2015
To survive in the fitness profession takes a monumental effort and you must have drive and passion... View More
The secret costs of opening your studio
BY Josh Bowen
Dec. 10 2014
There are so many hidden costs that you do not think about when deciding to set up your own fitness studio... View More
Understanding people, understanding business
BY Josh Bowen
Nov. 10 2014
To develop trust, your fitness client must believe what you believe... View More
Three Ps of success
BY Josh Bowen
Oct. 10 2014
Everyone wants to be successful. The three Ps of fitness - passion, purpose and positive - can help trainers become successful... View More
Career Builder: Three things to do when a client cancels
BY Josh Bowen
Sept. 10 2014
Ask any service professional, especially a trainer, and they will tell you they hate cancelations. Client cancels can send your day into a spiral of frustrations and wasted time - that is if you let it.... View More
Career Builder: Five deadly mistakes trainers should never make
BY Josh Bowen
Aug. 10 2014
The average trainer makes less than $30,000 per year, not because they aren't passionate about their craft but because they often make costly mistakes. Our certifications never mentioned these faux paus... View More
Career Builder: Stand out in a crowd
BY Josh Bowen
July 15 2014
Last fall I was bestowed a great honor by Life Fitness and was named a global finalist for their Personal Trainer to Watch competition. The ten best in our industry would go into a train off where we would... View More
Career Builder: Standards of service
BY Josh Bowen
June 15 2014
Our industry is saturated with gyms, boutiques, studios and personal trainers. It is a crowded marketplace with lots of competition. This can be a double edge sword; it can push you to get better or pound... View More
Career Builder: What is our main concentration?
BY Josh Bowen
May 15 2014
The title of the article may seem confusing and even appalling to most. It may lead you to question my sanity after 11 years as a personal trainer. "How does he not know what our jobs are?" Just hold on... View More
Career Builder: World class experience
BY Josh Bowen
April 14 2014
Have you ever been into a Chick-Fil-A or a Starbucks? Have you ever wondered what made these businesses so successful? Was it their products or was it the experience that keeps people coming back? In the... View More
Career Builder: Increase your reach
BY Josh Bowen
March 15 2014
Building a clientele isn't easy. In fact it can be extremely difficult. However, the more irons you put in the fire the more clients you will attract, making your job as a trainer easier. To develop a... View More
Career Builder: The power of the high five
BY Josh Bowen
Feb. 15 2014
"Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around." Leo... View More
Career Builder: Building your career in 2014
BY Josh Bowen
Jan. 15 2014
Every January, millions of people flock to every gym andfitness center in the country, on a mission to be fit. As fitness people we areprimed and ready to take on new clients because of the resolution... View More
Career Builder: Post certification to-do list
BY Josh Bowen
Oct. 15 2013
Recently a group of students at a nearby trade school,graduated with a degree in personal training and achieve their NASMcertification. Like I was when I first became certified, these kids areecstatic... View More
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