As new fitness professionals, we work to improve the health and performanceour clients' bodies. Our primary focus is on forcing the body to adapt toincreasing workloads by building muscle and burning fat.... View More
When is the last time you expressed sincere gratitude to each client? To your boss? To your employees? To your co-workers? To everybody who makes what you do possible? Tomorrow is Thanksgiving; consider... View More
I have a quote taped to the inside of the notebook by which I live my life. That quote, by Robert Heinlein, reads, "In the absence of clearly defined goals, we become strangely loyal to performing daily... View More
In high school, I ran cross countryand remembered loving it whenever I stumbled onto a song on my Walkman with abeat that coincided with my pace. Not only does the right music make a workoutmore enjoyable,... View More
What if every time you trained a client, they walked away not only having had a great workout, but also with a tidbit of information or inspiration to carry with them through the rest of the day? Imagine... View More
I'm sure you've heard it a million times: "Don’t give away your services. It devalues you as a professional. Doctors don't give away their time." As a professional, you should charge your normal... View More
After the initial burst of fitness enthusiasm is over, a client can sometimes get flaky. Suddenly training sessions don't take the precedence they once did, eating gets sloppy, and body fat and circumference... View More
The working theme forthis issue of PFP was "Sales Stinks." Notbecause there isanything inherently wrong with selling -- in fact, it's criticalto staying in business --but because most trainers perceive... View More
Have you ever noticed during the times in your life when your personal workouts are stale, you're semi-burnt out, and you wade through your training sessions in rote fashion, that your clients aren't that... View More
Sometimes our clients need tough love. Your client's spouse, mom, best friend and coworkers are all telling her what she wants to hear: "You've worked hard today. Don't do it if you dont feel like it."... View More
I've always believed that a quality trainer could deliver countless, incredibly effective workouts without any equipment whatsoever. It isn't the surroundings or the tools that make a trainer great; instead,... View More
As a fitness industry pro, odds are you've run across, or probably bought, some program created by John Spencer Ellis. Ubiquitous in our industry, Ellis heads up a conglomeration of companies that gross... View More
As many people droop into the vacation state of mind, it's the perfect time to refocus on your business. We are halfway through the year; are you still working toward the goals you set in January, or have... View More
Not everyone wants to be an independent personal trainer or fitness business owner. There's something to be said for working at an awesome club in a great environment, but this inevitably creates a catch-22... View More
As trainers, we'd much rather spend our time investigating the latest core stabilization exercises than we would drudging our way through the ins and outs of insurance. But those of us who are serious... View More
Other than a fitness professional or a personal trainer, what do you consider yourself? A lifestyle coach? A health expert? A motivator? A business man or woman? An innovator? Being an extraordinary trainer... View More
Lisa Druxman knows intimately how life's tough decisions often create a perfect solution that remains hidden until moment of choice becomes unbearable. The founder and CEO of Stroller Strides, one of the... View More
It started one day with flashing lights. It seemed to Daryl Kucera that the florescent overhead lights in his office at the credit card company he was working at needed changing because the bulbs were... View More
How to create a team environment and boost retention for your personal training business (and eight systems you can use to keep it going) Personal training has been a very valuable profession for many... View More
