Another door has opened in Star Tracs continuing pursuit to encourage people of all levels of health and activity to develop and maintain a healthy, active lifestyle. The companys Expect Different campaign has opened door four out of five, Retention, at www.expectdifferent.com, to address the problem of maintaining a consistent fitness routine and focus.
Through a series of five stages represented as doors, Expect Different outlines the various stages of change in motivation to achieve a healthy and active lifestyle and provides information for a deeper understanding of the psychology and opportunities behind each motivation level.
Star Trac created Expect Different as a foundation for building awareness and inspiring action. The opening of the five doors is a countdown to the 27th Annual International Health, Racquet & Sportsclub Association (IHRSA) trade show, to be held March 5-8, 2008 in
Register at www.expectdifferent.com for additional information on Expect Different, and stay tuned for the final door opening coming soon.
