Another door has opened in Star Tracs continuing pursuit to encourage people of all levels of health and activity to develop and maintain a healthy, active lifestyle. The companys Expect Different campaign has opened door four out of five, Retention, at www.expectdifferent.com, to address the problem of maintaining a consistent fitness routine and focus. 


 


Through a series of five stages represented as doors, Expect Different outlines the various stages of change in motivation to achieve a healthy and active lifestyle and provides information for a deeper understanding of the psychology and opportunities behind each motivation level.


 


Star Trac created Expect Different as a foundation for building awareness and inspiring action.  The opening of the five doors is a countdown to the 27th Annual International Health, Racquet & Sportsclub Association (IHRSA) trade show, to be held March 5-8, 2008 in San Diego, California, where the key components of the campaign will be announced.


 


Register at www.expectdifferent.com for additional information on Expect Different, and stay tuned for the final door opening coming soon.

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