LS The Message Spring

If you haven’t heard Lou Schuler speak at an industry event, then you may have read one of his best-selling books from his influential series, The New Rules of Lifting. Not yet? Maybe you’re familiar with The Lean Muscle Diet, The Home Workout Bible, How to get Published: Writing Domination in the Fitness Industry, The Book of Muscle, The Testosterone Advantage Plan or his latest book with Alwyn Cosgrove, Strong? If not any of his books, you’ve surely read an article in the numerous national magazines in which he’s been featured including Men’s Journal, Fit Pregnancy and Muscle & Fitness. Most definitely you are familiar with Men’s Health magazine; where he was an award-winning writer and served as fitness editor for three of his six years with the publication, helping it become a mainstream magazine.

We asked Lou more about his message and how he’s become so successfully prolific…

If I only had one way to share my message, it would be books remain the most enduring way to introduce, popularize and perpetuate a message. You just have to make sure it’s a message you’ll still agree with 5 or 10 or 20 years down the road, because once it’s published, it’s permanent.

Successful messaging is all communication. In any medium, I think it only works if it feels like the author or expert is speaking directly to the person he’s trying to reach.

People follow me because they appreciate my writing skill and sense of humor. But they may just have a lot of time on their hands.