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Nov. 14 2007 12:00 AM

efi Sports Medicine has introduced GRAVITYClubhouse, a new subscription-based membership program that offers ongoing educational DVDs, online training and marketing support for facilities and personal trainers that offer its GRAVITY programming.


GRAVITYClubhouse will offer regular program updates for three GRAVITYTracs Personal Training, Group Strength and Pilates designed and delivered by efis Program Development Team and notable trainers from around the world. These new GRAVITY workouts explore strength training and cardio; body, mind and endurance fusions; functional performance circuits and more. The GTS incline resistance training equipment is the cornerstone of the GRAVITY program. GTS uses body weight as resistance on a free-rolling glideboard connected to a dynamic pulley system and offers over 250 different exercises, making it one of the most versatile pieces of equipment available to the industry.


GRAVITYClubhouse offers two membership levels: Facility and Individual, with benefits that can include:


·         Marketing support, with regular delivery of ready-to-print GRAVITY-branded press releases, posters, informational brochures and ad campaign materials, plus a looping GRAVITY demo DVD for in-club marketing.

·         The latest GRAVITY programs, with online updates to workouts and routines that are delivered quarterly, plus music CDs and more.

·         Free GRAVITY CEC education courses and tips from efis Program Development Team on how to sharpen teaching, presentation and motivational skills.

·         Extra online support including sports-specific programming, virtual instruction by GRAVITYMaster Trainers and much more.

·         Exclusive savings on GRAVITYGear and GRAVITYTraining Courses.


Weve created GRAVITYClubhouse to stay connected with our customers who regularly ask for the latest programming to help them keep their sessions fresh and fun, said Tom Campanaro, CEO and co-founder of efi Sports Medicine. Now GRAVITYClubhouse members can expect new, innovative material as often as every other week so they will always have the most up-to-date information at their fingertips.


Special Charter membership prices will be offered to the first 150 Facility members and the first 300 Individual members who subscribe. Monthly dues are based on the number of GRAVITYTracs selected and range from $99-$195 for Charter Facility membership and $12-$25 for an Individual Charter membership. Charter Members will enjoy never-ending, locked-in pricing. Prices will increase once the Charter Memberships sell out.


To join, individuals must complete 0.8 CECs of requisite coursework relative to the GRAVITYTracs selected, such as Group Strength, Personal Training or Pilates. On-site education and training in the GRAVITY program is required to qualify for a Facility Membership.


efi Sports Medicine, creator of the Total Gym, has been the leading manufacturer of incline resistance training equipment for the athletic training, physical therapy, home and now the commercial fitness markets for over three decades. efi's ground-breaking integration of the proven benefits of gravity resistance and functional training on a single exercise apparatus facilitates shorter, more efficient workouts that produce superior results. efis latest GRAVITY program is now available at some of the biggest gym names in over 150 US cities: Crunch Fitness, FROGS Club One, Equinox Fitness Clubs, Life Time Fitness, The Jungle Club and Elements for Women. GRAVITY is also offered in over 11 countries. Visit efi on the web at or call for more information at 800.541.4900. For more information on the GRAVITYClubhouse or to sign up for membership, visit


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