The National Posture Institute has become a partner with personal wellness company BackJoy. BackJoy has created a series of innovative posture improving products which help people retain good posture in different situations of daily life, such as sitting, standing, sleeping and exercising. Improving posture and preventing injury through education is a long-term commitment of the National Posture Institute. In such way, NPI and BackJoy proudly announce their partnership to work toward their educational and customer-satisfying goals.

"We are very excited to launch the partnership with BackJoy and help increase the awareness of posture and body alignment," said Ken Baldwin, Executive Director of the National Posture Institute and Recipient of IDEA's National Personal Trainer of the Year Award. "It's important to incorporate posture improving tools into your daily life and activities; fortunately, BackJoy products make it practical."

NPI has been delivering posture and body alignment education for years and has designed posture certificate programs for professionals, including Certified Posture Specialist (CPS), Certified Resistance Training Professional (RTP) and Certified Goniometry Specialist (CGS) programs; as well as Public Posture Programs for the general population. Along with its educational approaches, NPI is constantly eager to discover tools/products that help people to achieve good posture and prevent injury or pain. BackJoy quickly drew NPI's attention because of its unique and practical posture improving products, which provide a great addition to the NPI educational tool-kit. As an educational partner, NPI will be providing up-to-date research studies and posture improving information/tips to BackJoy customers, which will ensure they get the help they need to further improve their posture and total wellness.

"BackJoy is on a mission to change the way the world sits, stands and sleeps, helping consumers achieve more from life through posture enhancement," said Bing Howenstein, CEO of BackJoy. "With a demonstrated commitment to promoting proper posture for consumers, the National Posture Institute is a natural partner to join us on this mission. Together we are waging a revolution: change your posture, change your life."

To learn more about the BackJoy products, please visit: