Feb. 28 2011
Therewas a time when I was once an innocent trainer with a very humble view of whatit meant to make it in the fitness business. I was looking at what everyoneelse was doing and based my plans off of that.... View More
Jan. 31 2011
As we become established fitness instructors, we search for new ways to increase our business and our presence in the industry. One way that many have tried, with varying degrees of success, is to publish... View More
Jan. 31 2011
M arketing your fitness business is all about getting what you want. It's about getting your clients to give you referrals. It's about getting search engines to give you traffic. And it's about getting... View More
Jan. 26 2011
In January, I find myself preaching about the value of goingback to "basics" with my clients. There is so much madnesssurrounding New Year's Resolutions that it is hard to remember that the basicsnever... View More
Dec. 22 2010
What do Katy Perry, Catherine Zeta Jones, and a gecko lizard have in common? Before your mind jumps to some perverted fantasy, let me tell you what I’m getting at: All three of them are spokespeople... View More
Dec. 10 2010
During this time of year, we are placing many things in abox and wrapping them up to look great. The only think we cannot keep in thebox this part of the year is our creativity! We, as professional trainers,... View More
Dec. 2 2010
Diet? Yup. Exercise? Yup. Tried that, triedall of it. Nothing works.That's, if not a fair conclusion, certainly an understandableone when itinhabits the belief system of any individual who has attempteddiets... View More
Stopwatch_0
Oct. 27 2010
I'm going toaddress a subject that I've covered more than a few times: the subject ofcompensation. More specifically, I want to address how personal trainers arecompensated in relation to the financial... View More
Oct. 15 2010
Talk might be cheap, but public speaking is good for the bottom line. Premier voices in our industry are now recognized worldwide: JC Santana, Paul Chek, Bob Esquerre and so many others. Have you heard... View More
Oct. 15 2010
I want to talk to you about a topic that's pretty elusive to most health club operators and trainers: converting members into personal training clients. In fact, most health clubs undervalue the benefits... View More
Oct. 15 2010
I'm sure you've heard it a million times: "Don’t give away your services. It devalues you as a professional. Doctors don't give away their time." As a professional, you should charge your normal... View More
Oct. 10 2010
I believe in adding onvalue rather than cutting my price. Like you, Icharge a fair price formy services and give clients every penny's worth.Communicating that valueto a prospect is easy when they are... View More
Oct. 10 2010
I know the resistance we, as fitnessprofessionals, have toward selling.Not only do I know it first hand, I understand it. We're notwired tosell. We're wired to help people. Offering assistance comesnaturallyfor... View More
Oct. 10 2010
The working theme forthis issue of PFP was "Sales Stinks." Notbecause there isanything inherently wrong with selling -- in fact, it's criticalto staying in business --but because most trainers perceive... View More
Oct. 10 2010
A slowdown in attendance only makes it all the more important that you pick up the pace on promoting your studio. Keep catering to your target market, but cast a wider net to capture a greater audience.... View More
Oct. 10 2010
The concept of bartering is not new. Over the years, I have bartered services for things like accounting, catering, ad space and photography. I view it somewhat like a marriage: It's rarely ever an equal... View More
money_1
Oct. 1 2010
With fierce competition inthe marketplace, it's getting more difficult to bring in new clients. Now, youcan easily maximize revenue for each of your clients with these 6 easy strategies!You've got your... View More
Sept. 28 2010
The Public Speaking Payoff, Part 2: The Work is the second part of Ilene Bergelson's two-part article on successful public speaking events. If you haven't yet, check out Part 1 in the October issue of... View More
Sept. 1 2010
Sure, you can do 50 burpees, 20 jump squats and 20 TRX pull-ups before starting your morning run; you have an arsenal of over 400 movements that involve "the core" and you know theories old and new related... View More
Aug. 20 2010
There are so many traps, bad habits and status quo behavior that fitness trainers can fall into that this job can just downright suck at times. It's one of the reasons why career burnout so prevalent.... View More

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What is your average annual income for your fitness-related work/business?