July 17 2009
Setting your hourly rate as a fitness professional can be a bit perplexing to those new to the industry or in business for themselves for the first time. There is a perfect balance of factors to blend... View More
July 13 2009
Last issue, we learned the importance of testing for your marketing, what you should be testing and your options to do so. As promised, I will now be showing you how to start knocking around the competition... View More
June 10 2009
Have you ever wondered what separates the winners from the losers in the fitness industry? It's got to be something because salaries for full-time trainers range everywhere from less than $30,000 to over... View More
lightbulb_2
June 8 2009
Most fitness pros feel a profound connection with the earth. After all, we're the ones running on the beach, biking on a mountain trail, swimming in a lake or leading a boot camp in a park, so we want... View More
Trainer
June 1 2009
Most of us have heard the saying, "When one door closes, another door opens." In this economic time, I believe the saying will change to, "When one door closes, the ones beside it have or will be doing... View More
Apples
June 1 2009
When most of us hear "test," we don't associate it with very many positive things. Testing means performance anxiety, being judged and the very real and quantifi able opportunity for failure.That's why... View More
May 27 2009
There are many kinds of personal trainers. We all have our specialties and our favorite clients to train. We also all have unique career aspirations and goals for our businesses and our lives. Some personal... View More
Pig
May 26 2009
They always say you shouldn't go into personal training for the money, but I think the reality is that most of us do. And why not? If you're an independent trainer that's booked solid at the industry average,... View More
May 20 2009
In the term "personal training", I think the word that gets lost a lot of times is personal. The personal dimension to what we do is very, very important. And this doesn't go only for the contact we have... View More
April 28 2009
Let's start with the textbook definition of positioning: Positioning is the process by which marketers try to create an image or identity in the minds of their targets. Ok, not bad. But why is that important... View More
March 26 2009
Returning from IHRSA 2009 in San Francisco, I must admit that best advice was from author and marketing expert Seth Godin. Author of several best-selling books, including Purple Cow, Godin said... View More
lightbulb_1
March 9 2009
Before you proceed with your idea, you need to consider whether to pursue a patent or not. Make sure you do not show anyone your idea! If you do decide to apply, this may violate your patent. There are... View More
March 5 2009
No matter what your neighborhood or part of the country or world you live in, there are definitely many luxury residences in your area. These are buildings or complexes that are home to large numbers of... View More
March 5 2009
Things are getting a little sticky, aren't they? The economy will probably get worse before it gets better, and people aren't exactly tripping over themselves to spend money on trainers lately. To most... View More
Jan. 29 2009
"Me... speak?" That's the usual response when we are asked to say a few words. We become self-conscious, concerned that, somehow, we won't be able to translate all that we have to say on the subject into... View More
Jan. 29 2009
Part 1 - Building relationships with your customers and prospects using auto-responders This is the first article in the Fitness Marketing Makeover series, designed to overhaul your marketing and... View More
Dec. 30 2008
In some instances, post-rehab professionals are able to obtain insurance reimbursement for post-rehab services, but it's not easy. There is a criteria the client must meet to have a chance for reimbursement: 1. ... View More
Dec. 29 2008
Competition is a good thing. No, there is no typo in this statement. I did not forget the �not.� I firmly believe that competition in business is a good thing... View More
Dec. 29 2008
As personal trainers, we�re very used to the one-on-one relationship, but the minute we hang a sign outside our own training studio or gym, things change. Trying to go it alone... View More
Dec. 29 2008
One of the biggest mistakes fitness experts make is failing to stay in contact with their clients and prospects. And even when they do send newsletters to their list, most trainers make serious mistakes... View More

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