Sept. 20 2006
If you want to be perceived as an expert and drive in new customers, nothing has greater impact than delivering a solid, memorable message to a live, qualified audience. Successful seminar leaders know... View More
Sept. 20 2006
As personal trainers, we like to address the concept of change. Everyone in the work force can relate to the word "change" at some level, but... View More
Sept. 20 2006
In last month's article I suggested in order for global change within our industry we needed to raise ourselves to the next level, recognize where our industry is falling short and self-evaluate. In this... View More
Sept. 20 2006
Who are your best prospects? That's a question marketing experts in every arena seek to answer. When it comes to personal trainers and fitness studio operators, the answer to the question is clear. Or... View More
Aug. 28 2006
Here at The Boxing Fitness Institute (www.boxingfitnessinstitute.com), we have found that many fitness professionals are barely scraping by. They simply don't know how to market, and don't make marketing... View More
July 21 2006
With Baby Boomer women spending well over a trillion dollars on goods and services a year, the days of women 40+ being ignored by activewear marketers in favor of younger consumers are numbered. BOOM!... View More

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