By Topic: Marketing and Sales

In the term "personal training", I think the word that gets lost a lot of times is personal. The personal dimension to what we do is very, very important. And this doesn't go only for the contact we have... View More

Let's start with the textbook definition of positioning: Positioning is the process by which marketers try to create an image or identity in the minds of their targets. Ok, not bad. But why is that important... View More

Returning from IHRSA 2009 in San Francisco, I must admit that best advice was from author and marketing expert Seth Godin. Author of several best-selling books, including Purple Cow, Godin said... View More

Before you proceed with your idea, you need to consider whether to pursue a patent or not. Make sure you do not show anyone your idea! If you do decide to apply, this may violate your patent. There are... View More

No matter what your neighborhood or part of the country or world you live in, there are definitely many luxury residences in your area. These are buildings or complexes that are home to large numbers of... View More

Things are getting a little sticky, aren't they? The economy will probably get worse before it gets better, and people aren't exactly tripping over themselves to spend money on trainers lately. To most... View More

"Me... speak?" That's the usual response when we are asked to say a few words. We become self-conscious, concerned that, somehow, we won't be able to translate all that we have to say on the subject into... View More

Part 1 - Building relationships with your customers and prospects using auto-responders This is the first article in the Fitness Marketing Makeover series, designed to overhaul your marketing and... View More

In some instances, post-rehab professionals are able to obtain insurance reimbursement for post-rehab services, but it's not easy. There is a criteria the client must meet to have a chance for reimbursement: 1. ... View More

One of the biggest mistakes fitness experts make is failing to stay in contact with their clients and prospects. And even when they do send newsletters to their list, most trainers make serious mistakes... View More

Competition is a good thing. No, there is no typo in this statement. I did not forget the �not.� I firmly believe that competition in business is a good thing... View More

As personal trainers, we�re very used to the one-on-one relationship, but the minute we hang a sign outside our own training studio or gym, things change. Trying to go it alone... View More

They purchase 51% of all personal training sessions, control over two trillion dollars of all disposable income and are being driven your way by chronic disease and the longing for the fountain of youth.... View More

IDEA Health & Fitness Association, a membership organization of health, wellness and fitness professionals worldwide with more than 23,000 members in over 80 countries, continuously polls its members,... View More

Editor’s note: This article is part three of a series outlining steps and concepts for those with the desire to tackle the youth obesity epidemic. ... View More

For the past several years, new fitness trends required facility owners to increase overhead with new equipment, new programming and specialized staff – often with little or no ROI. The logic behind... View More

Editor's note: This article is part 2 of a series outlining steps and concepts for those with the desire to tackle the youth obesity epidemic. [... View More

The formula for success for just about any business or endeavor invariably includes the word "consistent" somewhere in the recipe. As a fitness professional, you tout the absolute necessity of consistency... View More

In some instances, post-rehab professionals are able to obtain insurance reimbursement for post-rehab services, but its not easy. There is a criteria the client must meet to have a chance for reimbursement: 1. ... View More

[Read Part 2 - Avoiding negative images] Like tennis bad-boy Andre Agassi was famous for saying, "Image is everything.€VbCrLf... View More