Social_Media_Likes

The reality is that most of your social media posts are never seen by your followers. Whether you’re using Facebook, Instagram, Pinterest or Twitter. You take the time and effort to create something valuable only to be left frustrated because only a handful of your fans saw it.

Unfortunately, there is not much you can do to get more fans and followers to see that single post besides paying money to promote your content. This is the reality of today’s social media world.

The simplest trick to get more followers to see your posts is to share it again in a few weeks’ time (unless the post relates to a holiday or specific day). If only 10% of your followers see your post, you could share it 4 more times and it would still only show up to half your fans. So, if it’s good content, don’t hesitate to add it to your schedule and post it again in a few weeks.

But if you really want to get the most bang for your buck with the content you create for your social media channels, you need to learn how to create content that can be repurposed. This way one piece of content can become several pieces that you can share across multiple channels. Do the work once and share it everywhere.

Since everything is moving to video on social media so quickly, the best way to do this is to start by creating a video. To come up with topics, block off 30 minutes one day and just brainstorms ideas. For example, you might talk about your top tips for body transformation or 10 simple tips to make food prep simple. You have more things to share than you think, so take the time to create that list.

Once you create the video, here’s how to break it up into multiple pieces for your different platforms:

Transcribe your video (try www.rev.com) and create a blog post.

Strip off the audio from the video (www.audacity.com is a free tool for this) and create a podcast episode.

Upload the entire video to YouTube and Facebook.

Break down this video into multiple, short 1-minute videos on the different talking points and share them on Facebook, Instagram and Pinterest.

Create 5-10 quote cards from talking points of the video and share on Facebook, Twitter, Pinterest and Instagram.

Create 10 tweets from the transcription.

Use “Memories” on Snapchat to cut up your 1-minute videos into Snaps.

Save your Snaps to your phone and upload them at Instagram Stories.

If you were to create a 5-minute video and follow the above steps you would have 144 pieces of content to share across your different channels. This plan will take a bit longer than a typically post, but it’s also a sure-fire way to get a lot of your fans to see your content!

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