July 11 2008
When I was first asked to write a piece about online marketing for fitness professionals, it seemed easy enough. I mean, that's what I do for a living, right? I consult with personal trainers and others... View More
June 13 2008
Since your training session is the actual product you're selling as a personal trainer, paying attention to how it's designed is one of your most important tasks. The goal of any trainer that wants to... View More
June 13 2008
Personal trainers are experts in developing workouts that work, but creating ads is a whole different skill set that most trainers learn by trial and error and at a high cost of time and dollars. Are you... View More
June 13 2008
>>Missed Part 1? Click here to read it! Bouncing Bouncing is term I introduced into personal training because... View More
March 19 2008
Pop quiz, hot shot: What do MTV, Trader Joe's and the iPod have in common? Yes, of course, they're all now ubiquitous and make our lives much more agreeable. But to us, the most interesting thing about... View More
March 17 2008
There's an old saying that you can get it cheap, fast and high-quality, as long as you pick any two of the three. But with new guerilla marketing techniques, you can truly have it all. What Is Guerilla... View More
Feb. 18 2008
Most fitness professionals not only want to grow but also excel in their chosen fitness field and be recognized for their accomplishments. Being provided with opportunities to develop both professionally... View More
Jan. 14 2008
Thanks to today's relatively cheap technology, every fitness expert has the potential to be an online celebrity. From YouTube videos to blogs, you have the opportunity to be discovered by countless potential... View More
Jan. 14 2008
The American Council on Exercise (ACE) has completed its annual survey of its extensive worldwide network of personal trainers, group fitness experts, advanced health and fitness specialists and lifestyle... View More
Jan. 14 2008
One of the most rewarding things about being a personal trainer is the experience of positively impacting your clients' lives. It is even more inspiring when you see this impact being spread through your... View More
Jan. 9 2008
The goal of all local marketing initiatives — and the goal of this article — is to help you drive in new business. So how can small businesses avoid the common local marketing pitfalls that... View More
Dec. 18 2007
As personal trainers, were very used to the one-on-one relationship, but the minute we hang a sign outside our own training studio or gym, things change. Trying to go it alone isnt just lonely it can be... View More
Dec. 3 2007
My studio, Pilates Reforming New York, has been growing steadily since its inception. One of the building blocks to its success has been creating a working environment that conveys the excitement... View More
Nov. 16 2007
Think of some the most recent personal training ads you've seen. Chances are, they are dense with copy, promising "muscular hypertrophy" and topped with a bicep-flexing photo of the shirtless trainer.... View More
Nov. 16 2007
Note to readers: extended content is in teal. A fellow trainer and studio owner recently asked me to review a marketing piece he created that was generating dismal results. The piece was meant... View More
Nov. 16 2007
It takes passion, knowledge and salesmanship to make it as a personal trainer. Now it's time to use these same competencies to achieve a new personal best in your income, the factor that allows you to... View More
Nov. 7 2007
One of the biggest mistakes fitness experts make is failing to stay in contact with their clients and prospects. And even when they do send newsletters to their list, most trainers make serious mistakes... View More
Oct. 10 2007
When looking at improving your business, your net profit is absolutely critical, as it determines the fiscal success of your business. Obviously, net profit is when you take all your revenue generated... View More
Sept. 24 2007
Being fitness entrepreneurs, whether as studio owners, mangers or independent trainers, we all want to achieve record-setting profits in our personal training businesses. Many people think that by bringing... View More
Aug. 23 2007
From the perspective of your prospects and clients, expertise is not a point of value nor of differentiation, it is merely the minimum criteria to allow you entry into the marketplace. The market does... View More

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