Despite growing popularity and adoption of programs incorporating heart rate (HR) zone methodology, the fitness industry, in general, appears to lack a solid understanding of the scientific facts and limitations... View More
Most services are sold instead of bought; there is a huge difference, especially in fitness. As fitness professionals, our communication skills and the ability to listen to our clients, authentically,... View More
What do the top 10% in the business know that you don’t and how have they made a full-time teaching or business gig out of their knowledge? Here are five tips for creating a holistic business that... View More
Exercise has been identified as one of the best ways to improve cognitive function and is probably better than playing any of the brain games that have become so popular... View More
Fitness professionals in non-clinical environments will encounter a broad spectrum of prospective clients, each with his or her own needs, issues and abilities... View More
Read about the basics and fundamentals of finding and getting new clients. Things you can always do, regardless of your budget, just by focusing on hustling... View More
If you want to attract and retain a steady stream of ideal clients who pay you what you are worth without objection, then it is time to dive deep into learning about your clients’ psychographics
Client experience is crucial. From the initial sell to retention, we must create an unforgettable experience for our clients. If you want to stay in this game it’s more important than ever to set... View More
If you’re going to work for yourself, balancing working in your business versus on your business will be an ongoing journey you must learn how to navigate... View More
One of the most egregious misclassifications too frequent in our industry is the 1099 "employee." The fact that many refer to their independent contractors as 1099 employees is a true tell that these... View More
