At the end of every year I'm always looking for ways that we can improve. I ask myself these 3 questions: 1. How can we expand our reach? By this I mean, how can we affect the lives of more people in our... View More
I’ll let you decide if you think I can predict the future ... Every year I write up a recap of the climbing trends of which specific fitness niches are becoming more popular based on the American... View More
I want to help you establish the cornerstone of your fitness business and career. I want to help you find your "why." Your why is literally why you do what you do. It's what allows you to wake up before... View More
Becoming a top-tiered trainer is not something you're usually born into. My grandfather drove an MBTA train and my father owned an electrical business. Neither one of them worked out a day in their life.Why... View More
The problem with our industry is that your interests don't always (or usually) line up with what your clients are looking for. You may not like what I have to share with you today, but nevertheless it... View More
Success in the fitness industry means many things to many people. For some it may mean being able to give a high level of service, for others it is financial independence, and for others it may mean developing... View More
I just spent about 40 hours over the last three days at a high-end conference on developing your brand and spreading your message. The reason I chose to go to this conference and spend the high price... View More
I often get asked by fellow fitness professionals, "What's the best way to schedule my clients?"And I always answer 1 of 2 ways.The first response I give depends on whether you are a new fitness professional... View More
Most fitness professionals and experts believe that branding is something reserved for mega corporations, but nothing could be further from the truth. The truth is you are branding yourself everyday whether... View More
Why is it that some fitness professionals earn over $100,000 while others are just scraping by? You might think they know something you don't. Maybe they have better marketing. Maybe they have better systems... View More
This column is not another generic list of useless ideas, but instead a powerful cheat sheet on how to grow your business over the next year. The truth is that you probably already have all the fundamental... View More
What I'm about to share with you may not fall in line with what you're currently doing now, so be sure to try to pick out the areas where you may be able to become more efficient. 1. Define Your Complimentary... View More
What I'm about to share with you just may be the most backwards advice you've ever heard, but nonetheless it will help you build your business faster than any other sales or marketing strategy. Every... View More
It's been nearly five months since I opened my private indoor bootcamp facility. As you can imagine, the first few months were rough, but now we're rolling. I have a great location, a great staff, and... View More
In the latest issue of Functionally Fit, Brian takes aim at the psoas muscle. This muscle can tighten up in runners, cyclists, swimmers and those who sit frequently during the day, leading to back pain,... View More
Strength asymmetries are fairly common in people, especially if they have suffered a prior injury or participate in repetitive activities and sports. Training lower the lower leg in a unilateral fashion... View More
Upper trap dominance along with scapular dyskinesia is a common issue with clients performing repetitive overhead activities (throwing, swimming, tennis, lifting, etc). Poor mechanics may lead to rotator... View More
Many athletes struggle to avoid valgus collapse with deceleration and cutting maneuvers. Another common mechanical error seen is landing or cutting too upright, thereby elevating risk for a knee injury... View More
Lower leg strength and dynamic balance asymmetries are prevalent in many clients depending on their leg dominance, activities, injury history and preferred movement patterns. Single leg strengthening is... View More
Thoracic kyphosis and latissimus tightness is a common presentation in many clients. Poor posture and the use of computers, tablets and phones and repetitive activity leads to this presentation. For overhead... View More
