Too often, we try to market fancy programs and use overly polished or “sexy” images. Instead, use real clients and real people. Show videos of actual clients working out with you. No fluff, nothing fancy.
In the video below, I share two tactics we've used over the years, including one we're using right now.
First, show real clients on YouTube or Facebook through video. It can be a simple 30- to 90-second clip from a training session, nothing too flashy. In fact, the more real, the better! People want to see real people who look like them so they know they might be able to try it, too. You don't have to show a professional gymnast doing things most people can't do!
The second tactic is a super-simple Facebook lead ad that has been working for us for months! Again, keep it simple. Use real clients in real photos who look like everyday people. All of a sudden, potential clients don't feel so intimidated about giving you a try!
At the end of the day, the goal of marketing is to get people to come in and experience you and your business!
