New accessory allows women to incorporate their fitness trackers into their wardrobe outside the gym 
CALGARY, Alberta, June 20, 2014 /PRNewswire/ -- Dress.UP Fitness Bracelets Inc. has launched a new line of fitness wristband covers for the Fitbit Flex. Women often struggle to incorporate wristband fitness trackers into their wardrobe outside of the gym. Dress.UPs new line of Fitbit Flex covers provide women the ability to transform their tracker into a chic fashion accessory suitable for evening wear. 
Dress.UP covers come in 5 lines—Classic, Metallic, Olympic, Sparkle, and Flo', a line of fluorescent covers. These provide 15 fashionable alternatives to the basic elastomer or rubber single colour wristbands. 
Changing the look of a fitness wristband is as simple as pulling a stretch fabric Dress.UP cover over a Fitbit Flex bracelet. Social media testimonials include "Genius!" and "Fits like a glove!" Dress.UP Fitness Bracelets was launched in December 2013, followed by a meteoric Kickstarter campaign, which led to a line of Dress.UP covers for the Jawbone UP (and later UP24) fitness tracker wristband. According to Pat Daunais, VP of Operations, "Many Dress.UP customers have commented on the unexpected but very much appreciated comfort factor now brought to their Fitbit and Jawbone fitness trackers. No more chafing or rashes!" 
Dress.Up Fitness Bracelets designs products that accessorize wearable fitness trackers. As the leader in the transform your tracker market, we have designed products for the Jawbone UP, UP24 and Fitbit Flex bracelets. Our products encourage and empower people to continue using their trackers through an improved look and feel experience. Dress.UPs have been sold in over 20 countries around the globe. Our products are designed and manufactured by women, for women in Calgary, Alberta, Canada.