Anytime
    Fitness, the world's fastest-growing gym franchise, is now the first global
    fitness chain to offer LES MILLS Virtual classes. During a pilot phase, the
    classes will be available 24 hours a day at ten Anytime Fitness locations
    across the U.S. Video versions of the popular group fitness classes, which can
    be accessed via a Fitness on Request high-definition projection system, could
    be available at hundreds of Anytime Fitness clubs as soon as early next year.




    "Launching
    LES MILLS Virtual in select Anytime Fitness locations is the start of
    something BIG," said Shannon Fable, Director of Exercise Programming for
    Anytime Fitness. "Les Mills is one of the most recognizable group fitness
    brands worldwide, and we are thrilled to now offer five of their signature
    programs [BODYPUMP, BODYCOMBAT, BODYFLOW, CXWORX, SH'BAM] at a
    select number of our facilities."




    "Les
    Mills has taken three decades of experience in producing live group exercise
    classes to create LES MILLS Virtual," said Phillip Mills, Les Mills
    International CEO. "This is a new video-based version of our programs,
    which gives people the flexibility to get fit and keep fit on their
    terms."




    LES
    MILLS Virtual features the world's best teachers presenting the world's best
    group exercise classes. The video-based classes offer the same world-class
    choreography, top motivational music selection and expert instructors that have
    made LES MILLS live classes a global success, but are delivered though a
    projector and pumping sound system for an immersive exercise experience.




    As
    consumers grow accustomed to getting whatever they want, whenever and wherever
    they desire, fitness industry experts predict virtual classes will be the next
    big thing in gyms.



    "Participating
    in classes led by expert instructors is more fun -- and often more effective --
    than working out on your own," said David Kraai, the founder of Fitness on
    Request.  "The ability to participate in LES MILLS Virtual classes
    at Anytime Fitness clubs all over the country, using Fitness on Request's
    video-based group fitness platform, is a consumer's dream."




    The
    10 Anytime Fitness gyms where the LES MILLS Virtual classes are being launched
    are located in:  Florence, Alabama; Gallatin, Tennessee; Sioux City, Iowa;
    Youngsville, Louisiana; Baton Rouge, Louisiana; Lafayette, Louisiana; Gretna,
    Nebraska; Haltom City, Texas; Monona, Wisconsin; and South St. Paul, Minnesota.




    "This
    is a significant business development for Les Mills, as we are now able to
    offer our group exercise programs at the fastest-growing fitness chain in the
    world," said Phillip Mills. "This deal supports our mission to create
    a fitter planet."




    "By
    offering world-class programming led by the best in the business, not only can
    we deliver results oriented programs for our members, but we can do so with
    convenience and accessibility, that is essential for our brand," added
    Fable. "We cannot wait to see how our initial launch goes and look forward
    to rolling out these programs at many more clubs in the near future."




    For
    more information aboutLES MILLS Virtual, please visit www.lesmills.com/getvirtual.


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