Mad Dogg Athletics, Inc., a global leader in equipment-based fitness education and the parent company of Spinning, Peak Pilates, Bodyblade and Resist-A-Ball, announced today the strategic alliance with KettleBell Concepts, Inc. (KBC).

Mad Dogg Athletics will provide business experience and operational resources that will help expand curriculum development, in-club trainings and outreach, marketing, sales and strategic partnerships as well as increased efficiency in global product distribution. The addition of KBC's education will also enhance Mad Dogg Athletics' current lineup of industry-leading educational programs expanding the verticals in which fitness professionals can access quality training.

"Given our history of strategic partnerships, especially our recent partnership with CrossCore, Dave Ganulin approached us about partnering with KBC. KBC has been on our radar for a while due to the increased interest and use of kettlebells amongst our instructor base and throughout the fitness industry," said John Baudhuin, CEO of Mad Dogg Athletics. "We believe our instructors will benefit from this relationship with access to quality training and enhanced resources. By the nature of the education, KBC's integration into our multi-brand platform, along with our sales and distribution channels, will be seamless," explains Baudhuin.

KettleBell Concepts was the first company to produce educational courses specifically geared to the fitness professional and gym owner looking to offer a small group kettlebell program. In 2002, KBC CEO David Ganulin was the first to bring kettlebells to Equinox, proving the efficacy of the newly minted Small Group Personal Training model. KBC has since gone on to attain many other milestones, as well as integrating kettlebells with a number of major brands around the world.

"I'm ecstatic about what this means for KBC and our nearly 5,000 trained instructors," said Ganulin, "We're excited to work with Mad Dogg Athletics to bring KBC to the next level. We have accomplished a lot in the past 10 years and expect that Mad Dogg Athletics' investment and our strategic alliance will open up numerous new opportunities and channels of distribution," describes Ganulin.