A higher percentage of baby boomers are obese than in any other group in the USA, a poll carried out by LifeGoesStrong has revealed. Findings revealed that while approximately 36% of baby boomers are obese, the figure for the two generations directly above and below them is about 25%.

A baby boomer is somebody born during a baby boom, which in this text refers to US citizens born between 1946 and about 1965. When WWII was over, birth rates worldwide increased significantly - this explosion of new babies became known as the baby boom. This rise in population produced a considerable increase in demand for consumer goods, which stimulated the post-war economy. Baby boomers make up almost 20% of the US population and have a significant impact on the economy. They are frequently the focus of marketing, business and health campaigns.

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