Lindsay Vastola

Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. www.BodyProjectFitness.com.
Jan. 15 2015
When I first considered a career in fitness, I knew right off the bat that I wanted to start my own business. I come from a line of entrepreneurs, so you could say it was in the cards. Spend some... View More
Jan. 2 2015
The third edition of Training for Speed, Agility, & Quickness has been recently released with even more tests, drills, education and programming information contributed by experts and edited by Lee E.... View More
Jan. 1 2015
Achieving the first step of starting a career in fitness can be quite an undertaking: attaining a working knowledge of anatomy, physiology, biomechanics, programming, specificity, nutrition and even understanding... View More
Dec. 15 2014
A question I am frequently asked by fitness professionals new to the industry, is how to price their services even though they may not have significant experience. Pricing is an art form; so know that... View More
Dec. 2 2014
JimStoppani, PhD, has released the second edition of his Encyclopedia of Muscle & Strength. As the title indicates, "encyclopedia" pretty much sums it up: thebook spans over 550 pages covering 381 exercises,... View More
Dec. 1 2014
In December of 2011, I listed five issues you should address with your accountant before January 1 (read article). These need to be reassessed (briefly listed below) on a yearly... View More
Nov. 15 2014
One of the most effective and low-cost marketing methods for fitness professionals is through email marketing. If you're just starting your fitness business, email marketing is the first place you should... View More
Nov. 2 2014
As Dan Trink highlights in the introduction of his new book, High-Intensity 300, there are few things in fitness that are more controversial than high-intensity training (HIT). While there are seemingly... View More
Nov. 1 2014
Many independent fitness professionals, particularly new to the industry, have a difficult time pricing their services. When coming up with a fee schedule they often are conflicted by two things: how much... View More
Oct. 15 2014
Jim Rohn, motivational speaker, often talks of the law of averages and how it plays a role in how we are influenced. He states that we are generally the average of the top five people we spend the most... View More
Oct. 2 2014
Dan Kennedy is a legend in the realm of sales, copyrighting, marketing and business strategy. While the first edition of The Ultimate Sales Letter is well over 20 years old, it was the first book my business... View More
Oct. 1 2014
It's the one skill that most fitness-related degree programs never teach and most certifying organizations don't require or test as part of the initial examination process to become a fitness professional:... View More
Sept. 15 2014
Parts 1 and 2 of this series provided a starting point for finding the best candidate to be your first (or even your fiftieth) team member. Now it's time to interview, hire and most importantly, retain... View More
Sept. 2 2014
Jeff Horowitz perfectly positions his book, "Quick Strength for Runners" in the first sentence of his introduction: "Let's start with a bit of honesty: Not all runners love strength training." Horowitz... View More
Sept. 1 2014
In Part 1 of this series of columns focused on hiring, I outlined three considerations before you make the decision to bring on a new staff member. Once you've done your... View More
Aug. 15 2014
You've hit that significant mark in your business where you realize that you can't do it alone and are considering hiring your first employee. Maybe you need an assistant who can take on the burden of... View More
Aug. 2 2014
Greg Brittenham, one of basketball's most respected strength and conditioning coaches along with Daniel Taylor have combined over 300 exercises, core training philosophy and training programs in their... View More
Aug. 1 2014
If you're like me, you have probably experienced or often suffer from Shiny Ball Syndrome. It typically occurs in ambitious individuals and is particularly plaguing to those of us in the fitness industry... View More
July 14 2014
Whether you're in business for yourself, work for someone else or just getting started in the industry -- there is one element of the fitness profession that should be understood: you are a marketer... View More
July 2 2014
There are books you pick-up once, skim through, then find an appropriately systematic home for it on your bookshelf. Then there are those few books that never make it to your bookshelf because they become... View More

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