Lindsay Vastola

Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients.
July 15 2013
Many fitness professionals start their career with the noble goal of "helping everyone who wants to live a healthy life." But the truth is, as the saying goes, "You can't be all things to all people."... View More
July 1 2013
In my September 2011 column, I shared seven ways to motivate your clients beyond just physical results. I wanted to revisit the topic because at some point, being the motivator that our clients depend... View More
June 15 2013
Whether you are in a formal business partnership or joint venture with another professional on a service or product you offer, you must be vigilant about laying a strong foundation of the partnership.... View More
June 1 2013
The most challenging task with launching a new business, program or service often times is generating enough buzz to get your clients, potential or current, so excited about what you have to offer that... View More
June 1 2013
One could argue that what separates the good from the great in our industry, aside from superior knowledge of the science of exercise and the human body, is the ability to effectively connect with people... View More
May 9 2013
When I first started my fitness business, I pretty much would train anyone who would pay me for my services and spent a lot of time networking with other local businesses because I was anxious to find... View More
May 1 2013
Most of us pursued a profession in fitness because we want to help people. I often hear fitness professionals, especially when they enter the industry, say they would "give away their services for free... View More
May 1 2013
One of my favorite genres to read is mindset, particularly as it relates to success in business, in personal goals and in helping my clients succeed. Loren Fogelman, a sports performance consultant, shares... View More
April 14 2013
Fitness training without goal-setting is like peanut butter without the jelly. Where most people stumble, whether we're talking about fitness, personal or professional goals, is that they set themselves... View More
April 1 2013
It's that time of year again -- tax day is right up on us. As I'm sure many of you can probably understand, tax and accounting concerns can be a serious pain-point. It can be difficult to find a professional... View More
April 1 2013
Alexander Morentin is the author of Better Living with Whole Foods and offers an approachable and in-depth guide to incorporating whole foods into your daily nutrition habits. His methodology of eating... View More
March 15 2013
Whether you own your own business or work for a gym, networking can be an effective way to building new business and staying front of mind in the community. Unfortunately, most people go about networking... View More
March 1 2013
One of the pitfalls I see with many clients when starting a new program, whether it's a boot camp or personal training program, is that what should be the catalyst of motivation ultimately ends up as the... View More
March 1 2013
T.J. Murphy is a veteran journalist who joined a local CrossFit gym in order to reclaim his fitness and strength and recounts his experience in his new book Inside the Box: How CrossFit shredded the rules,... View More
Feb. 15 2013
As a business owner or as an independent trainer, it's critical to evaluate every aspect of your business to highlight points of weakness, inefficiency or where greater opportunity lies. In my last column,... View More
Feb. 1 2013
Whether you are a solo fitness professional training clients at a gym or an entrepreneur managing a large staff; systems are the cornerstone of a successful business. Having solid systems in your business... View More
Feb. 1 2013
Occasionally I review a book that will not only help fitness professionals build their business or enhance their knowledge, but to better serve our clients. Dustin Maher's "Fit Moms for Life; How to Have... View More
Jan. 15 2013
I'm going to switch gears a bit with this column because I wanted to share a tidbit of motivation that I have recently found inspiring both personally and professionally.I took a yoga class a few weeks... View More
Jan. 1 2013
A few weeks ago, I needed to get my carpets cleaned ... it was long overdue. Family was coming into town for the holidays and my house was officially being converted to Hotel Vastola. I realized that I... View More
Jan. 1 2013
Jonathan Goodman, creator of the Personal Trainer Development Center, has released his book Ignite the Fire: The Secrets of Building a Successful Personal Training Career and already has glowing endorsements... View More


What is your average annual income for your fitness-related work/business?