Lindsay Vastola

Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. www.BodyProjectFitness.com.
April 1 2013
It's that time of year again -- tax day is right up on us. As I'm sure many of you can probably understand, tax and accounting concerns can be a serious pain-point. It can be difficult to find a professional... View More
April 1 2013
Alexander Morentin is the author of Better Living with Whole Foods and offers an approachable and in-depth guide to incorporating whole foods into your daily nutrition habits. His methodology of eating... View More
March 15 2013
Whether you own your own business or work for a gym, networking can be an effective way to building new business and staying front of mind in the community. Unfortunately, most people go about networking... View More
March 1 2013
One of the pitfalls I see with many clients when starting a new program, whether it's a boot camp or personal training program, is that what should be the catalyst of motivation ultimately ends up as the... View More
March 1 2013
T.J. Murphy is a veteran journalist who joined a local CrossFit gym in order to reclaim his fitness and strength and recounts his experience in his new book Inside the Box: How CrossFit shredded the rules,... View More
Feb. 15 2013
As a business owner or as an independent trainer, it's critical to evaluate every aspect of your business to highlight points of weakness, inefficiency or where greater opportunity lies. In my last column,... View More
Feb. 1 2013
Whether you are a solo fitness professional training clients at a gym or an entrepreneur managing a large staff; systems are the cornerstone of a successful business. Having solid systems in your business... View More
Feb. 1 2013
Occasionally I review a book that will not only help fitness professionals build their business or enhance their knowledge, but to better serve our clients. Dustin Maher's "Fit Moms for Life; How to Have... View More
Jan. 15 2013
I'm going to switch gears a bit with this column because I wanted to share a tidbit of motivation that I have recently found inspiring both personally and professionally.I took a yoga class a few weeks... View More
Jan. 1 2013
A few weeks ago, I needed to get my carpets cleaned ... it was long overdue. Family was coming into town for the holidays and my house was officially being converted to Hotel Vastola. I realized that I... View More
Jan. 1 2013
Jonathan Goodman, creator of the Personal Trainer Development Center, has released his book Ignite the Fire: The Secrets of Building a Successful Personal Training Career and already has glowing endorsements... View More
Dec. 15 2012
Just like our bodies accumulate a lot of junk over the course of a year, so do our businesses; it's a perfect time to go through a "business detox." Here is a quick detox "recipe" that will hopefully be... View More
Dec. 1 2012
We are all familiar with the concept of our Intelligence Quotient or IQ, but have you ever tested your Emotional Intelligence?Emotional Intelligence (referred to as EI or EQ), is a growing field of research... View More
Dec. 1 2012
Greg Justice has deservedly earned the recognition as one of the key leaders in our industry. With more than 47,000 one-on-one personal training sessions, he has mastered the ability to share his training... View More
Nov. 15 2012
The recent number of social media promotions, online ads, email marketing and pitches at industry seminars that offer private business coaching, masterminds, online coaching and everything in between,... View More
Nov. 1 2012
Fitness professionals often find themselves in a situation where they hit a "glass ceiling" of revenue potential. There are only so many hours in a day available to train clients, and ultimately, you don't... View More
Nov. 1 2012
Mike Michalowicz, author of The Toilet Paper Entrepreneur, has recently released his second book, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. If you're seeking a new... View More
Oct. 14 2012
Despite varying opinions of the TV show The Biggest Loser, the show has created a shift in consumers' minds about how fitness goals can be achieved. This is precisely why we continue to see "Biggest Loser"... View More
Oct. 1 2012
Social proof is a critical and essential element to building your business. You may have the best sales scripts and the most compelling sales copy on your website, but without others saying how much you... View More
Oct. 1 2012
As fitness professionals, more often than not, we understand that many of our clients' issues with losing weight and reaching goals are beyond lack of exercise and poor eating habits. There often is a... View More

Follow  

What is your average annual income for your fitness-related work/business?