Lindsay Vastola

Lindsay Vastola, NSCA-CPT, has served as editor for PFP media since 2011. She is the founder of Body Project (2007), a custom fitness and lifestyle company headquartered in Robbinsville, New Jersey. As a keynote and wellness program consultant for companies across industries and speaker at industry events including Club Industry, NSCA, Fitness Business Summit and Functional Aging Institute, Lindsay speaks on topics ranging from work-life balance, emotional intelligence, and business-specific topics including increasing sales through email marketing, out-of-the-box marketing strategy, implementing successful business systems and sales strategies that retain lifelong, loyal clients. www.BodyProjectFitness.com.
Feb. 2 2016
When you’re a busy fitness professional a real challenge is making sure you follow-up and follow-through with clients... View More
Feb. 1 2016
Michelle Blakely is dedicated to solving business frustrations for independent women fitness professionals... View More
Jan. 15 2016
There is no shortage of fitness and training books, but only a fraction can boast validity for the fitness professional who is a committed learner... View More
Jan. 2 2016
Organized in three sections, JC Santana offers one of the most comprehensive and resources for training and performance... View More
Jan. 1 2016
As with most things in life, there is an ebb and flow to when we feel “on” and then times when we feel stuck... View More
Dec. 20 2015
The way you start the year – specifically the first quarter – will largely dictate how the rest of the year will be... View More
Dec. 2 2015
There are books that enhance our practice through science, evidence and application. Then there are books that enhance our experience... View More
Dec. 1 2015
"Hire slow. Fire fast." Probably one of the most well-known pieces of advice you'll hear from any experienced employer... View More
Nov. 2 2015
Irene Lewis-McCormick, a 30-year industry veteran, has put together animpressive resource for High-Intensity Interval Training (HIIT) specificallyfor women in her new book, The HIITAdvantage: High-Intensity... View More
Nov. 1 2015
The word 'non-negotiable' insinuates exactly that: it's non-negotiable. I've found that integrating a few non-negotiables in both my personal life as well as in the professional realm for my business keep... View More
Oct. 15 2015
Before determining how to most effectively communicate with your clients, you first must understand your client on a level they may not even know... View More
Oct. 2 2015
In a fresh take on fitness and boxing, Total Knockout Fitness by Martin McKenzie and Stefanie Kirchner,offers a book and DVD package for anyone looking to up-the-ante on theirworkouts. The book is laid-out... View More
Oct. 1 2015
It may be a cliche; but words mean things. Effective communication, and even deeper, our choice of words, is integral to performing our job function not only for safety and to elicit desired results, but... View More
Sept. 15 2015
Particularly if you are focused both on working on your business as well as training in your business, burnout at some point is practically inevitable. By nature of what we do as fitness... View More
Sept. 2 2015
Melissa Layne, fitness industry veteran and exercise physiologist, has released her book, Water Exercise. In a reader-friendly format, Layne outlines exercises for warm-up, flexibility, strength and conditioning... View More
Sept. 1 2015
We preach it consistently to our clients: "Results happen during recovery." We know overtraining leads to mental and physical fatigue, metabolic breakdown, increases risk of injury and can deter, and even... View More
Aug. 15 2015
There is no more effective modality for increasing your visibility and credibility with clients and potential clients than email marketing. If you aren't taking advantage of email marketing, get started!... View More
Aug. 2 2015
Offering a refreshing take on fitness outside of the gym walls, TinaVindum's book Outdoor Fitness,provides a colorful guide for safe, fun and progressive outdoor fitness for alllevels. Vindum's book breaks... View More
Aug. 1 2015
Since starting my business almost ten years ago, I've spent a good deal of time and money on business networking. Breakfasts, luncheons, cocktail events; I've done them all. A frequent hot topic of conversation... View More
July 15 2015
When I started my business as an at-home personal trainer, before I pulled the trigger on spending any money on any advertising, I began participating in local networking events. I had a few objectives.... View More

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