Phil Kaplan

Phil Kaplan is committed to helping fitness professionals find ongoing betterment. He's established a Facebook Group, "Every Personal Trainer Needs to Know" and invites you to join. Find more info at www.philkaplan.com.
Global Change and Human Capital in the Fitness Arena — Part 1
BY Phil Kaplan
Sept. 20 2006
As personal trainers, we like to address the concept of change. Everyone in the work force can relate to the word "change" at some level, but... View More
Personal Trainer Apprentice
BY Phil Kaplan
Sept. 20 2006
Certified. Experienced. Competent. Outgoing. Professional. Reliable. Those are words typically used in classified "Help Wanted" ads seeking... View More
Niche Marketing
BY Phil Kaplan
Sept. 20 2006
Smile. Look in the mirror and smile. What do you see? Hopefully teeth. If I asked a million American adults between the ages of seven... View More
Marketing to Your Best Prospects
BY Phil Kaplan
Sept. 20 2006
Who are your best prospects? That's a question marketing experts in every arena seek to answer. When it comes to personal trainers and fitness studio operators, the answer to the question is clear. Or... View More
The Right Staff
BY Phil Kaplan
Sept. 20 2006
Health club operators have made the mistake for years. Now, medical professionals, wellness professionals and self-improvement experts are adding distinctive fitness components to their businesses and... View More
« Prev 1 2 3