Phil Kaplan

Phil Kaplan is committed to helping fitness professionals find ongoing betterment. He's established a Facebook Group, "Every Personal Trainer Needs to Know" and invites you to join. Find more info at www.philkaplan.com.
Current Controversies
BY Phil Kaplan
Jan. 14 2008
The word "certification" headlining an article is enough to send shivers up my spine. It's a tired, controversial subject and has been unfairly scrutinized at times, although there are admittedly abuses... View More
Help Wanted
BY Phil Kaplan
Nov. 16 2007
If you're looking to hire a nice, cheery person to neatly put things in boxes and stick shipping labels on packages, you run an ad, conduct a few interviews and hire the best candidate. It's easy. ... View More
The Fine Art of Assessing
BY Phil Kaplan
July 18 2007
Seventy, 71, 72. Time's up. "Your resting heart rate is 72." Beat, beat, beat, silence. "Your blood pressure is 136 over 84." Pinch, bend, stretch, yawn. It grew tiresome, this same, repetitive routine... View More
Ensuring Financial Wellness
BY Phil Kaplan
June 15 2007
We, as fitness and wellness professionals, pursue a noble undertaking, but if you compare the financial state of wellness of the average fitness professional to the financial state of wellness of the average... View More
Ensuring Financial Wellness
BY Phil Kaplan
June 14 2007
We, as fitness and wellness professionals, pursue a noble undertaking, but if you compare the financial state of wellness of the average fitness professional to the financial state of wellness of the average... View More
The Hunt for Effortless Prosperity
BY Phil Kaplan
April 24 2007
I met Dalton in 2006, and if I had to describe him in a word, I'd choose, "serious." At one point, I thought he was going to smile... but I dismissed it as gas. He certainly wasn't going to win the Happy... View More
The Hunt for Effortless Prosperity
BY Phil Kaplan
April 24 2007
I met Dalton in 2006, and if I had to describe him in a word, I'd choose, "serious." At one point, I thought he was going to smile... but I dismissed it as gas. He certainly wasn't going to win the Happy... View More
The Hunt for Effortless Prosperity
BY Phil Kaplan
March 29 2007
In this third installment of my series on effortless prosperity, I'm going to do something important for you. I'm going to allow you to step into the future and take a glimpse at four options that exist... View More
The Hunt for Effortless Prosperity
BY Phil Kaplan
March 26 2007
In this third installment of my series on effortless prosperity, I'm going to do something important for you. I'm going to allow you to step into the future and take a glimpse at four options that exist... View More
The Hunt for Effortless Prosperity
BY Phil Kaplan
Feb. 22 2007
Growth can only come from reaching greater numbers of people with your valuable message, funneling prospects into clients, utilizing a forum that optimizes the value of your time and continually building... View More
The Hunt for Effortless Prosperity: Part 2
BY Phil Kaplan
Feb. 22 2007
Growth can only come from reaching greater numbers of people with your valuable message, funneling prospects into clients, utilizing a forum that optimizes the value of your time and continually building... View More
The Hunt for Effortless Prosperity
BY Phil Kaplan
Jan. 16 2007
Author's Note: This four-part series will share the commonalities, traits and strategies among successful fitness professionals that carry over to prosperous leaders in any field. The commonalities won't... View More
The Hunt for Effortless Prosperity
BY Phil Kaplan
Jan. 16 2007
The Hunt for Effortless Prosperity Capturing true prosperity is often an elusive goal for many fitness professionals. However, by simply adjusting your point of view, real success can find you. Author's... View More
What Do You De-Serve?
BY Phil Kaplan
Nov. 21 2006
Each year, as we prepare to post new calendars, as the annual countdown from 10 down to one rings in resolutions to be better than in the previous year, authors, nationwide, are asked to write articles... View More
What do You De-Serve?
BY Phil Kaplan
Nov. 21 2006
Each year, as we prepare to post new calendars, as the annual countdown from 10 down to one rings in resolutions to be better than in the previous year, authors, nationwide, are asked to write articles... View More
Obtaining Real Wealth
BY Phil Kaplan
Sept. 24 2006
Learn How One Personal Trainer Earned One Million Dollars Working Only Three Hours a Day Using a Mind-Blowing Secret! If an unemployed, certified personal trainer, living outside Omaha, Nebraska, was able... View More
The Well-Suited Referral
BY Phil Kaplan
Sept. 20 2006
Our industry grows faster than it seems to mature, and new gurus seem to emerge daily. Therefore, readily available advice flies around related to many topics, including how to connect with the medical... View More
Rethinking the Corporate Deal
BY Phil Kaplan
Sept. 20 2006
We, as a fitness industry, have all read about corporate wellness. We have learned the statistics. And now, we recognize not only the value of a fitness program in terms of employee productivity and camaraderie,... View More
When a Partner Says
BY Phil Kaplan
Sept. 20 2006
Let people talk long enough and they're sure to tell you of a time they were misunderstood or wronged, and the words, "I got screwed" are almost sure to emerge. At times, we listen to the stories and we... View More
Global Change and Human Capital in the Fitness Arena - Part 2
BY Phil Kaplan
Sept. 20 2006
In last month's article I suggested in order for global change within our industry we needed to raise ourselves to the next level, recognize where our industry is falling short and self-evaluate. In this... View More
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