A client arrives for a consultation, nervous, apprehensive and, most of all, optimistic. She's been convinced that you as an experienced personal trainer really have the ability to get her to the body... View More
Your clients love you. You have all the necessary degrees and certifications. You have experience with special populations. So why isn't every doctor in your zip code referring you clients every single... View More
There's an old saying that you can get it cheap, fast and high-quality, as long as you pick any two of the three. But with new guerilla marketing techniques, you can truly have it all. What Is Guerilla... View More
In the increasingly competitive fitness industry today, an emerging client is the injured athlete. Whether discussing an adolescent soccer player recovering from a knee injury or the middle-aged adult... View More
Few topics get me riled up like that of exercise gimmicks and the outlandish claims made by their promoters that saturate the fitness industry. Spend a few sleepless hours watching infomercials this weekend,... View More
Personal Training Professionals announces the opening of another personal training studio in Wilton, Connecticut. This is the first new location since offering the concept as a franchise in 2007... View More
The Medical Fitness Association and AARP have joined forces to challenge older adults to walk for health for 10 weeks leading up to the MFA-sponsored Medical Fitness Week, April 21-27, 2008. AARP research... View More
The International Health, Racquet & Sportsclub Association (IHRSA) today announced that more than 12,000 fitness industry professionals from 70 nations gathered to celebrate the associations 27th Annual... View More
Walgreen Co. has announced that it is taking its fight against childhood obesity to the web with the launch of www.getfitwithwalgreens.com. The new website is the Internet component of the award-winning... View More
Competition is a good thing. No, there is no typo in this statement. I did not forget the not. I firmly believe that competition in business is a good thing and that it can greatly benefit your business.... View More
Before I continue, allow me to point out the difference between uncovering the abdominals and conditioning the abdominals. Uncovering involves fat loss in the midsection, while conditioning involves training... View More
There has been a lot of skepticism around magnetism over the last decade. Many of you have probably heard many claims, and maybe some of these you couldn't even explain, except by ascribing them to the... View More
There is nothing more frustrating than making the effort to get your clients in better shape, only to find them sidelined from your routine by a back injury. While people tend to recognize the risk of... View More
Sedentary behavior, such as watching television and playing computer video games, has been the bane for years of parents of overweight children and physicians trying to help those children lose pounds.... View More
A new report providing analyses of substance use and mental health patterns occurring in each state reveals that there are wide variations among the states in problems like illicit drug use and underage... View More
Balanced Body, the worlds largest Pilates company, is partnering with Bally Total Fitness to upgrade and expand the Bally Total Pilates program. Balanced Body is providing instructor training sessions... View More
Polar, the leader in heart rate monitoring and fitness assessment technology, today announced a partnership with the National Exercise & Sports Trainers Association (NESTA) to create an enhanced personal... View More
A new position statement from the National Athletic Trainers Association provides recommendations to prepare certified athletic trainers, other health care providers, sports management personnel, coaches... View More
On the same day the Securities and Exchange Commission (SEC) filed a civil lawsuit against Bally Total Fitness on financial fraud charges, the Chicago-based health club company reached a settlement with... View More
A new fitness craze is beginning to make itself known in gyms all over the country. Its called Rowbics, and its going to appear at the IHRSA Convention March 5-8 at the San Diego Convention Center. ... View More
