Indulging in just one small chocolate truffle can induce cravings for more sugary and fatty foods - and even awaken a desire for high-end status products, according to a new study in the Journal of Consumer Research.
In a study that examined goals and behavior in consumers, authors Juliano Laran (University of Miami) and Chris Janiszewski (University of Florida) found that study participants who consumed a chocolate truffle desired ice cream, pizza, and potato chips more than people who were told to resist eating a truffle.
News release derived from MedicalNewsToday.com. Read the full article >>
