BDI Marketing announced today that the company's Mini Thin Rush family of energy products will offer consumers the perfect alternative to consuming high-sugar, high-carb energy drinks. The announcement was made by Karen Windle-Burcham, President of BDI Marketing.




Designed for people on the go and available in two-ounce liquid shot, gum and capsule formats, Mini Thin Rush products provide six hours of energy without the crash generally associated with other energy drinks. Mini Thin Rush Liquid is a berry-flavored, sugar-free energy drink shot that contains less than one carb per serving; Mini Thin Rush Energy Gum is cinnamon flavored and provides both energy and breath refreshment, while Mini Thin Rush Capsules provide a high-quality energy formula designed especially with the energy drink consumer in mind in a convenient pill form. 




As reported in recent Mintel reports, energy drink sales are on the rise in the US. The energy drink market reached $3.2 billion in sales in 2006, and in the last five-year period, the energy drink category has seen a growth of 516%. Furthermore, it is estimated that there will be a 10.2% sales increase in the category through 2011. Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognized market analyst, Mintel produces some 600 reports into European, UK-specific and US consumer markets every year.




Mini Thin Rush product ingredients include: caffeine, which acts to increase mental alertness, and helps to provide an increase in energy levels; L-Taurine, an important amino acid involved in a large number of metabolic processes in the visual pathways, the brain and nervous system and cardiac function; vitamins B6 and B12, which provide a natural boost of energy; and Niacin, which helps the body use carbohydrates and fat efficiently.




Body Dynamics, Incorporated was founded in 1981 as a small mail-order company. The company has evolved into a major marketer and distributor of over-the-counter pharmaceuticals and dietary supplements operating under the BDI Marketing banner. BDI Marketing's product lines are distributed primarily within the convenience store channel, where the company has established itself as the category leader. For more information, visit