Many fitness pros mistakenly believe that their knowledge has real, marketable value, that just because they have multiple certifications, a bachelors or a masters, they should be compensated. But it is only those who have demonstrated that they can funnel their knowledge into a product or service that actually attracts customers and produces results that have any real value.
    Learning time is a sunk cost. No employer in the marketplace has any obligation to pay you for it, unless he or she can use your skill to produce a service that people are ready to buy today. Without a provable skill that generates revenue - like the ability to attract, connect and change clients’ lives - you are a liability rather than an asset.
    Change your perspective. Show your employer what you can do to build his or her business, and you’ll have permanent job security.


    What is your average annual income for your fitness-related work/business?