Many fitness pros mistakenly believe that their knowledge has real, marketable value, that just because they have multiple certifications, a bachelors or a masters, they should be compensated. But it is only those who have demonstrated that they can funnel their knowledge into a product or service that actually attracts customers and produces results that have any real value.
Learning time is a sunk cost. No employer in the marketplace has any obligation to pay you for it, unless he or she can use your skill to produce a service that people are ready to buy today. Without a provable skill that generates revenue - like the ability to attract, connect and change clients’ lives - you are a liability rather than an asset.
Change your perspective. Show your employer what you can do to build his or her business, and you’ll have permanent job security.
Feb. 11 2009
