Greg Justice

Greg Justice, MA, CPT, is the founder of AYC Health & Fitness and the Corporate Boot Camp System. He has been actively involved in the fitness industry for more than 25 years as a club manager, owner, personal trainer and corporate wellness supervisor.

Oct. 2 2017
In this world, there are men – and then there are giants. Frederick C. Hatfield – known to most in our industry as “Dr. Squat” – was always destined to be part of the latter... View More
Nov. 15 2014
Many authors are taking advantage of self-publishing to get as many books out there as possible... View More
June 5 2014
Five people struggle to keep the makeshift raft they just built afloat as the waves crash around them. Their raft begins to tip over, when suddenly two castaways plunge into the sea. A third member helps... View More
Dec. 5 2013
Fitness professionals are in a position to prevent and improve poor posture. We know good posture allows for efficient movement while poor posture can cause some muscles to work too hard and others too... View More
June 7 2013
Why should your client want to know about High Intensity Interval Training (HIIT) and Metabolic Resistance Training (MRT)?... View More
Jan. 16 2013
The time for on-site corporate fitness is now! In this article I'm going to share with you some of the key information that defines the critical differentiation you must have to set you apart from other... View More
Sept. 1 2012
"Efforts and courage are not enough without purpose and direction." -- John F. Kennedy I did an article a few years ago titled "The Four Ps that Make a Great Personal Trainer." They included Passion,... View More
July 1 2012
I'll admit that I'm not the most technologically savvy individual, but I was on the cutting edge with a custom-built MS-DOS computer software system for my personal training business in 1988. It was one... View More
June 1 2012
Too many businesses overpromise and underdeliver, but to me, overdelivering is "business as usual." When I take on a client, I tell them what to expect -- we determine their goals and agree on a plan.... View More
March 1 2012
Perception is Reality. What is your clients' perception of your business? Whether you're running an outdoor boot camp or have an indoor facility, it's important to run your business in a professional manner.... View More
Feb. 3 2012
Building strong, lasting professional relationships during your career is something that you should research, begin immediately and continue throughout your career. A reputation for professionalism, honesty... View More
Feb. 3 2012
On-site corporate fitness is a great addition to any employee benefits program and is becoming more popular every day. Corporate fitness boot camps provide employers with healthier, happier and more productive... View More
Feb. 3 2012
Purchasing the right insurance coverage is as important to your business's financial health as exercise and eating right are to your physical health. While other activities may be more enjoyable, taking... View More
Aug. 1 2011
DO you remember the very first product you everofferedto your prospects and clients? Think backlong, long ago when you were first starting out...Your first product was time with you, the trainerwho would... View More
June 22 2011
One of my longtime clients recently said, "You make it personal while always keeping it professional." She said that upon completing her 3,168th personal training session with me. She's one of 20... View More
March 23 2011
The client who shows up religiously for their exercise program, brings in their completed meal/water/exercise logs, asks questions and tracks their progress in relation to the goals they worked out with... View More
Feb. 3 2011
Does a person who leaves a legacy of change, social andindividual improvement and self-challenge have to be larger than life? No. Theperson who leaves a legacy could be you, me, or the trainer down the... View More
Jan. 31 2011
...oh what a party we could have! Creating a motivating momentum that will squash the 'ifs' and 'buts' can be very effective in client retention when you tackle it from two fronts simultaneously. How?... View More
Dec. 2 2010
George Bernard Shaw once said, "The single biggest problem in communication is the illusion that it has taken place." Ever have a discussion with a client where both of you unknowingly walk away with a... View More
Oct. 10 2010
I believe in adding onvalue rather than cutting my price. Like you, Icharge a fair price formy services and give clients every penny's worth.Communicating that valueto a prospect is easy when they are... View More

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