Greg Justice

PFP Advisory Board Member Greg Justice is a bestselling author, speaker and fitness entrepreneur. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center in 1986. Greg is the CEO of Scriptor Publishing Group. He was inducted into the National Fitness Hall of Fame in 2017. Greg writes feature articles for many industry publications including Club Industry magazine, IDEA Fitness Journal and Personal Fitness Professional magazine. Greg holds a master’s degree in HPER (exercise science) from Morehead State University in Morehead, KY.

What’s next for our industry?
BY Greg Justice
Jan. 28 2020
In 1999, The Sopranos and Family Guy made their television debuts, Britney Spears released “Baby One More Time,” and Ricky Martin was “Livin’ La Vida Loca...”... View More
The LaLanne Legacy
BY Greg Justice
Dec. 30 2019
Jack LaLanne talked-the-talk and walked-the-walk for more than 80 years. His mission was to help people help themselves and to teach that exercise and nutrition go hand-in-hand... View More
Programming Through the Decades
BY Greg Justice
April 3 2019
Through the ever changing fads of the fitness industry, one thing remains the same... personally connecting to your client is the most important factor in client retention... View More
20 Years of Education, Certification and Regulation
BY Greg Justice
Jan. 3 2019
The past and present of certification and regulation in the fitness profession... View More
Build a Training Business That Matters
BY Greg Justice
July 3 2018
Strong values, excellent customer service, and a strong company culture are the building blocks to creating a company you can be proud of... View More
Journey to Success: Living a passion, leaving a legacy
BY Greg Justice
Oct. 2 2017
In this world, there are men – and then there are giants. Frederick C. Hatfield – known to most in our industry as “Dr. Squat” – was always destined to be part of the latter... View More
$40 and a new pair of shoes
BY Greg Justice
Nov. 1 2016
In 1986, fresh out of graduate school, with $40 and a new pair of shoes, I started my business, At Your Convenience Personal Fitness Training; it was Kansas City’s original personal training center
How to write a book and self-publish
BY Greg Justice
Nov. 15 2014
Many authors are taking advantage of self-publishing to get as many books out there as possible... View More
Inspire teamwork in the workplace
BY Greg Justice
June 5 2014
Five people struggle to keep the makeshift raft they just built afloat as the waves crash around them. Their raft begins to tip over, when suddenly two castaways plunge into the sea. A third member helps... View More
Becoming the corporate fitness leader in your community
BY Greg Justice
Dec. 5 2013
Fitness professionals are in a position to prevent and improve poor posture. We know good posture allows for efficient movement while poor posture can cause some muscles to work too hard and others too... View More
This is why 'fit' happens
BY Greg Justice
June 7 2013
Why should your client want to know about High Intensity Interval Training (HIIT) and Metabolic Resistance Training (MRT)?... View More
Becoming the corporate fitness leader in your community
BY Greg Justice
Jan. 16 2013
The time for on-site corporate fitness is now! In this article I'm going to share with you some of the key information that defines the critical differentiation you must have to set you apart from other... View More
Just call me Justice of the Ps
BY Greg Justice
Sept. 1 2012
"Efforts and courage are not enough without purpose and direction." -- John F. Kennedy I did an article a few years ago titled "The Four Ps that Make a Great Personal Trainer." They included Passion,... View More
You can't do today's job with yesterday's technology and be in business tomorrow
BY Greg Justice
July 1 2012
I'll admit that I'm not the most technologically savvy individual, but I was on the cutting edge with a custom-built MS-DOS computer software system for my personal training business in 1988. It was one... View More
It’s Not What You Say, It’s What You Do
BY Greg Justice
June 1 2012
Too many businesses overpromise and underdeliver, but to me, overdelivering is "business as usual." When I take on a client, I tell them what to expect -- we determine their goals and agree on a plan.... View More
A Real Little Business
BY Greg Justice
March 1 2012
Perception is Reality. What is your clients' perception of your business? Whether you're running an outdoor boot camp or have an indoor facility, it's important to run your business in a professional manner.... View More
Bridges are made for crossing, not burning
BY Greg Justice
Feb. 3 2012
Building strong, lasting professional relationships during your career is something that you should research, begin immediately and continue throughout your career. A reputation for professionalism, honesty... View More
Are You Ready for the Business of Corporate Boot Camps?
BY Greg Justice
Feb. 3 2012
On-site corporate fitness is a great addition to any employee benefits program and is becoming more popular every day. Corporate fitness boot camps provide employers with healthier, happier and more productive... View More
Keeping Your Business Financially Fit
BY Greg Justice
Feb. 3 2012
Purchasing the right insurance coverage is as important to your business's financial health as exercise and eating right are to your physical health. While other activities may be more enjoyable, taking... View More
You Are Your Product
BY Greg Justice
Aug. 1 2011
DO you remember the very first product you everofferedto your prospects and clients? Think backlong, long ago when you were first starting out...Your first product was time with you, the trainerwho would... View More
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