Sept. 1 2012
It wasn't my fault. I didn't do it. Everyone else did it first. Those are phrases you'd expect to hear from kids when some liquid intended to go from container to mouth wound up in a puddle on a kitchen... View More
July 1 2012
As we march forward in time, technology brings us new products, new access, and new perceived "needs." As the ground rattles and the landscape changes, we can either rock with the rocks and roll with the... View More
June 1 2012
You don't want to read this article, do you? What an awful way to start an article! Before I even asked you a question, I told you what you DON'T WANT to do! Now, if I personally think you'll benefit by... View More
March 1 2012
I was riding the escalator when a man and woman in warm-up outfits came trotting up the stairs behind me. "I was just telling my wife about your session." The wife jumped in, "We're going home with great... View More
Feb. 3 2012
Have you ever made the classic mistake of returning to a relationship that failed? You were in love, or lust or some variant of either, and after the sunshine and roses, you decided it best if you split.... View More
Jan. 25 2012
My daughter is playing in the pool with two friends on a beautiful Florida day and I'm seizing the opportunity to catch up on some work. The scene playing out in front of me is prompting a spark, or nausea,... View More
Aug. 1 2011
Lynn did three workouts with me and then she whined and complained and told me the sky was falling. I went to her house, dragged her by her collar, put a medicine ball in her hand and forced her to do... View More
June 22 2011
There it is again. That word. Results.Before we tackle a word that has found far too much exposure inadsfor everything from weight loss creams to diet programs, let'sstart with arhetorical question:Can... View More
Dec. 2 2010
Diet? Yup. Exercise? Yup. Tried that, triedall of it. Nothing works.That's, if not a fair conclusion, certainly an understandableone when itinhabits the belief system of any individual who has attempteddiets... View More
Stopwatch_0
Oct. 27 2010
I'm going toaddress a subject that I've covered more than a few times: the subject ofcompensation. More specifically, I want to address how personal trainers arecompensated in relation to the financial... View More
Oct. 10 2010
I know the resistance we, as fitnessprofessionals, have toward selling.Not only do I know it first hand, I understand it. We're notwired tosell. We're wired to help people. Offering assistance comesnaturallyfor... View More
Sept. 1 2010
Sure, you can do 50 burpees, 20 jump squats and 20 TRX pull-ups before starting your morning run; you have an arsenal of over 400 movements that involve "the core" and you know theories old and new related... View More
May 25 2010
So there I was, coasting along, 35 years old, traveling the world, carefree, connected fully with my passion, and I had a brilliant idea. I was going to ask Amy, who no longer worked for me, to go away... View More
Nov. 24 2008
Personal fitness training is a profession. I’ll stand behind that statement without the least bit of hesitation. Those of us who are committed to excellence, who have commanded a knowledge... View More
Sept. 23 2008
phil@philkaplan.com I urge personal trainers, after mastering the science of physical change, to pursue mastery of the evocation of fear. Many personal trainers vehemently reject the statement, and I anticipate... View More
Aug. 21 2008
"Hello, I'm raw material with desire, integrity and hunger." That quote is precisely what we'd like to find emanating from the darkness in mining for human capital. For those who are presently accomplished... View More
July 11 2008
Here are three exercises you can do that can help you grasp the power you have as a fitness professional at this point in time: 1. Watch a presidential debate, and start your stopwatch. Within 15... View More
BY A-ha
June 13 2008
There's plain sight, and then there are the most powerful thoughts that can steer and redirect the course of a business: insights! Hindsight is valuable. It's the reassessment of the relationship when... View More
March 17 2008
A client arrives for a consultation, nervous, apprehensive and, most of all, optimistic. She's been convinced that you as an experienced personal trainer really have the ability to get her to the body... View More
Aug. 23 2007
opened a personal training studio. He had a monthly net of roughly $11,000 and toed the line of negative cash flow for his first 12 months in business. However, things began to border on desperate, and... View More

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