Greg Justice

PFP Advisory Board Member Greg Justice is a bestselling author, speaker and fitness entrepreneur. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center in 1986. Greg is the CEO of Scriptor Publishing Group. He was inducted into the National Fitness Hall of Fame in 2017. Greg writes feature articles for many industry publications including Club Industry magazine, IDEA Fitness Journal and Personal Fitness Professional magazine. Greg holds a master’s degree in HPER (exercise science) from Morehead State University in Morehead, KY.

June 22 2011
One of my longtime clients recently said, "You make it personal while always keeping it professional." She said that upon completing her 3,168th personal training session with me. She's one of 20... View More
March 23 2011
The client who shows up religiously for their exercise program, brings in their completed meal/water/exercise logs, asks questions and tracks their progress in relation to the goals they worked out with... View More
Feb. 3 2011
Does a person who leaves a legacy of change, social andindividual improvement and self-challenge have to be larger than life? No. Theperson who leaves a legacy could be you, me, or the trainer down the... View More
Jan. 31 2011
...oh what a party we could have! Creating a motivating momentum that will squash the 'ifs' and 'buts' can be very effective in client retention when you tackle it from two fronts simultaneously. How?... View More
Dec. 2 2010
George Bernard Shaw once said, "The single biggest problem in communication is the illusion that it has taken place." Ever have a discussion with a client where both of you unknowingly walk away with a... View More
Oct. 10 2010
I believe in adding onvalue rather than cutting my price. Like you, Icharge a fair price formy services and give clients every penny's worth.Communicating that valueto a prospect is easy when they are... View More
Sept. 1 2010
Is there more to you than meets the eye? I'd bet there is. Do your clients know? Sometimes you have to let them know more about your business, because our clients tend to have tunnel vision. When they... View More
July 12 2010
"It was like breaking up with a girlfriend."When one of my trainers came to me with this statement, I heard and saw his frustration with a client who had said, "You're a great trainer, but..." This relationship... View More
May 25 2010
Have you ever been called out by a client? I was years ago and my priorities changed in an instant. I had always prided myself on knowing that I was focused on the client and their life, their goals. Their... View More
Feb. 3 2010
Haveyou ever marveled at the course your life or your business takesyou?When you look back, can you see those defining momentswhenyou made a decision one way or the other, when you stoodyourground, when... View More
April 21 2008
In 1986, I opened AYC Health & Fitness, the first personal fitness training center in theKansas City area. During the past 22 years, I've built my business by establishing long-term relationships... View More
April 21 2008
If you know I like to add a bit of spark to any presentation, so I initiated the Forum at the 2007 IHRSA Conference in San Diego by explaining that I would share personal opinions based on my own experiences,... View More
April 21 2008
Long ago in Italy, it was an unusually hot summer's day. It was so hot, in fact, that it caused all the citizens of Florencegreat suffering, yet there were two men that seemed to suffer more... View More
April 21 2008
Espresso, Red Bull, cappuccino, green tea, black tea, chocolate, coffee, mountain dew, colas, Excedrin and other pain relievers, diet pills, many cold remedies… what do they have in common?... View More