Many people think the success of dieting, seemingly a national obsession following the excesses and resolutions of the holiday season, depends mostly on how hard one tries - on willpower and dedication. While this does matter, new research has found that a much more subtle aspect of the diets themselves can also have a big influence on the pounds shed - namely, the perceived complexity of a diet plan's rules and requirements.
Cognitive scientists from Indiana University and the Max Planck Institute for Human Development in Berlin compared the dieting behavior of women following two radically different diet plans and found that the more complicated people thought their diet plan was, the sooner they were likely to drop it.
