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Health clubs across the US are experiencing the intersection of two societal trends. One is the increasing demand for resistance training driven by a continuous flow of scientific findings, which champion the benefits of developing muscle, especially in women. The mammoth boomer market is a finally starting to get this point.
The other trend is time compression. Novice exercisers just don't want to spend a lot of time in gyms, period. Clubs need to offer programs that are fun and extremely time-efficient which provide maximum results in a couple of 30-minute workouts a week.
Kettlebells do just that, provide maximal resistance training increased flexibility, improved cardiovascular conditioning - all in compact 30-minute sessions. Kettlebells challenge every muscle in the body, particularly the core stabilizers. The good news for personal trainers is that they take up very little floor space.
La Palestra Provides Medical and Human Performance Training With Kettlebells
La Palestra is a
"Kettlebells are compact and don't require a lot of space. Ultimately, resistance is resistance, but kettlebells provide a resistance that creates a little longer lever than traditional dumbbells. So, the forces that you generate are greater per size of the implement," said Manocchia.
La Palestra researches all exercise modalities and adopts those that get their members the best results. Manocchia explained, "What surprised me the most, was the speed of the neurological benefit of kettlebells, it happens very quickly to develop coordination. People learned it quicker than I had expected that they would. "
"What I love about kettlebells is that the center of gravity is different than that of barbells or free weights. The center of gravity of a free weight sits in the palm of your hand, with a kettlebell, because of the handle, it's actually on the outside...then momentum throws off the center of gravity, which causes a lot of changes to happen in the neuromuscular system. Your reaction is different, it stimulates your body a zillion different times than a free weight would," said Mock.
It's owner, Frank DiMeo, a certified trainer, martial arts expert and former US paratrooper, incorporated kettlebells three years ago and was certified by Kettlebell Concepts in November of 2004.
"The beauty of kettlebells is that it involves the whole body with every exercise. There's a lot of core stabilization, a lot of flexion and extension, a lot of rotation across various planes. It uses several different joints at one time, it's a very comprehensive way to work the entire body," said DiMeo.
Kettlebells Are Ideal For Men and Women of All Ages
Because of its past success in military strength and endurance training, one may falsely assume this modality is dominated by young burly men. Nothing could be further from the truth. It is truly an exercise for both sexes and all ages. DiMeo offers kettlebells to his women as well as his men. "Most of my clients are female. They're totally enthralled with kettlebell training, they trim down, but stay strong."
La Palestra also prescribes kettlebells to a wide variety of clients. "Our client demographic is diverse, ranging in age from 17 87. We have multiple bypass patients, pregnant women, [people with] back problems, professional athletes, amateur athletes in every sport and every level," said Manocchia.
Kettlebells As A Personal Training Tool
Kettlebell training has been a boon to the personal trainer business model. It's a fresh idea that delivers quick observable results.
Kettlebell training requires a minimal capital investment in equipment that can be safely used in a relatively small space or even transported in the trunk of a car. "For individual training, I only need an 8 ft. x 8 ft. square, and that's plenty of room. For small groups, we'll actually disperse it into a circuit at different locations so people arent clustered in one spot," described DiMeo.
KettleBell Concepts Provides Both Training And Kettlebell Equipment
"We invested heavily in our particular design of Kettlebell. To cater to all age bands and fitness levels, even kids and seniors, we provide kettlebells ranging from 4 kg. to 40 kg. Not all the weight is in the ball part, it's equally distributed between the handle and the bell part, which makes it better balanced, and just feels nicer and is less intimidating. In particular, we offer a neutral gray color so that it would be attractive to women, " Ganulin added.
The KettleBell Concepts Training Process
KettleBell Concepts provides three levels of CEC/U approved kettlebell instructor training anywhere on the globe. Its popular Level One, "Introduction to Kettlebell Lifting", will jumpstart a safe and effective kettlebell program in any gym or studio.
Level One is a 2-day course offered to existing qualified fitness professionals. It teaches safe lifting techniques, as well as the specific biomechanical, neurological, and physiological principles of kettlebell training.
"I found KettleBell Concepts and brought them in to train our instructors," said Mock, "We recently trained 14 instructors across four of our greater
"We learned the fundamentals from the bottom up. The program is structured so personal trainers and group instructors can explain the muscles that are working, how they are working, and why you would do one movement over another," she added, "To get started we took the level one basics which was still pretty hard. There are still two more tiers to the program before you become a master instructor."
DiMeo summed up his favorable dealings with KettleBell Concepts, " They have shown an extreme level of professionalism, and offer a very good amount of fairness and accountability in the fitness industry, their line of kettlebells is exceptionally good for the money. The instruction is very good I highly recommend them."
About KettleBell Concepts
The company has trained over 500 instructors internationally. It has instituted kettlebell training at Equinox health clubs, Spectrum health clubs, La Palestra Center for Preventative Medicine,
EDITOR CONTACT Dave Ganulin, President, KettleBell Concepts (800) 876-6090 x711 firstname.lastname@example.org
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