Today the International Union Against Cancer (UICC) is launching "I love my healthy active childhood," a campaign to raise awareness about the link between excess body weight and cancer.
"Three to four million new cases of cancer could be prevented every year by avoiding overweight and obesity," says Isabel Mortara, executive director of the UICC. "Good habits start early in life, so our focus is on encouraging children to eat a healthy diet and be physically active. An estimated 22 million children under 5 are overweight, and the problem is growing."
The need for the UICC campaign is underlined by "Cancer-related beliefs and behaviours" (www.worldcancercampaign.org/reports), a survey report released today, with new data showing how people fail to realize that the choices increase their risk of cancer.