Town Sports International — the parent company of New York Sports Clubs, Boston Sports Clubs, Philadelphia Sports Clubs and Washington Sports Clubs — has chosen KettleBell Concepts (KBC) to train their fitness staff on the intricacies of kettlebell training. Semi-private kettlebell classes are slated to begin in New York City initially and then roll out gradually to other clubs. 

"It only took me six years to close them, but it was absolutely worth it because there are some great people there. They 'get it,'" says David Ganulin, CEO of KettleBell Concepts.
2002 was when KBC was incorporated. It was also when Dave Ganulin was walking door to door with kettlebells on his back to nearly every chain and boutique gym in NYC. "I was either thrown out or laughed at, or both," he states. "I went into many of the New York Sports Clubs around the city, but was turned down by all, simply because kettlebell training was so 'new' 6 years ago and there were (and still are) quite a few misconceptions about the modality. I still hear a lot of them."

"We've worked with hundreds of clubs nationwide and, by far, the overwhelming factor that determines whether or not semi-private sessions will succeed is marketing. I suppose you can say that about anything, but with a still 'new' modality like kettlebell training, it becomes even more important. Clubs don't need to spend a lot on this either," he states. "Matter of fact, the KB lends itself quite nicely to 'guerilla' type marketing tactics. Put a small, 'non-intimidating' looking kettlebell on the front desk, train your front desk staff to talk about the KB properly, and watch what happens," says Ganulin. "A big part of KBC is making sure that front line staff know how to talk about this new modality properly, and TSI gets that." 

New York-based Town Sports International (TSI) is one of the two leading owners and operators of fitness clubs in the Northeast and Mid-Atlantic regions of the United States and the third largest fitness club operator in the United States, in each case as measured by number of clubs. They operate under the brand names of New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs and Philadelphia Sports Clubs. In addition, TSI also operates three clubs in Switzerland. 

KettleBell Concepts, based in New York City, supplies both kettlebells and kettlebell instructor trainings to health clubs personal trainers and boot camps all over the world. Its courses are CEC/U approved by the NASM, NSCA, ACE, AFAA, ISSA and other governing organizations. For further information, call 800.876.6090, ext. 711, email or


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