According to the Children's International Obesity Foundation (CIOF), an acknowledged authority and voice regarding childhood obesity, the short-term financial benefits and incentives for fattening up children are making childhood obesity into a profit opportunity for too many, and at the ultimate expense of children's lives.

Douglas Castle, speaking for CIOF, said, "It is acknowledged by every major healthcare agency and authority in the United States and throughout the world that obesity is the greatest threat facing our children today. The obesity epidemic is the gravest threat to kids' health that we know, and a whole generation's very survival is threatened by it.”
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