What is one hard lesson you’ve learned in business you believe has been most valuable? Working with a significant variety of clients in a gym setting trying to inspire and motivate them, I failed multiple times because of ineffective communication strategies. But after reading a lot about the power of communication and learning from the top experts in this field worldwide, I finally understand that active and empathetic listening is the magic bullet for emotional connection enhancing long-term engagement and providing exercisers with positive fitness journeys.

If I asked one of your clients why they choose you over other places/gyms/trainers, what would they likely say? Success stories are always the best achievements for trainers, and therefore, referrals are likely to come from happy and successful clients. In my case, I think the blend of individualization, safety and recreation may be the principal reasons why clients prefer to work with me aiming to succeed in the fitness world through a process characterized by continuous respect, empathy and consultation.  

Name one or two ways you are trying to raise the bar in the industry?  The fitness industry is a unique space for business concepts, professional development and amazing careers. However, top-class education, certification and continuous training are missing. I strongly believe that there are no limits for self-improvement and that is why learning never stops for qualified personal trainers who are seeking to make a real difference in the field. Through a broad spectrum of activities within the health and fitness industry (e.g, trainer, educator, subject matter expert and researcher), what I have learned after 25 years of experience is that the critical difference between top- and mid-level fitness professionals is just one thing. The first are always lifelong learners staying hungry and humble. In summary, our industry needs more leaders and not just trainers.