Obesity is increasing worldwide in adults and children and is currently viewed by many as one of the most serious threats to public health. It is likely that solutions to the obesity pandemic will require changes in public policy and that scientific insight into obesity will be invaluable for guiding those changes. Now, a new review of human brain imaging studies published by Cell Press in the journal Trends in Endocrinology and Metabolism suggests that a major reason for the dramatic increase in obesity may be a heightened sensitivity to heavily advertised and easily accessible high-calorie foods.
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