Current approaches to dietary counseling for obesity are heavily rooted in the notion of personal choice and will power - the ability to choose healthy foods and portion sizes consistent with weight loss while foregoing sweets and comfort foods.

According to preventive medicine and behavioral experts at Rush University Medical Center, research supports a new counseling approach that views obesity as a result of neurobehavioral processes - ways in which the brain controls eating behavior in response to cues in the environment.

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