If you want to lose weight, imagine that you are devouring your favorite food repeatedly; apparently your cravings will ease, you will end up eating less food, and your diet is more likely to be successful, scientists from Carnegie Mellon University, Pittsburgh, revealed in the journal Science today.
This amazing discovery goes against the general assumption that the best way to control the urge to eat something is to keep it out of your mind.
Assistant Professor Carey Morewedge and team set out to find out whether imagining consuming a food again and again had any effect on reducing a person's appetite for it. They explained that research had demonstrated that both perception and imagining something get the neurons going in a similar way, and also affect emotions, response tendencies and motor behavior similarly.
Their study found that visualizing (imagining) the consumption of a specific food does lower an individual's appetite for it.
continued at MedicalNewsToday.com>>
This amazing discovery goes against the general assumption that the best way to control the urge to eat something is to keep it out of your mind.
Assistant Professor Carey Morewedge and team set out to find out whether imagining consuming a food again and again had any effect on reducing a person's appetite for it. They explained that research had demonstrated that both perception and imagining something get the neurons going in a similar way, and also affect emotions, response tendencies and motor behavior similarly.
Their study found that visualizing (imagining) the consumption of a specific food does lower an individual's appetite for it.
continued at MedicalNewsToday.com>>
