GettyImages-165722610
April 1 2018
The core of what makes us successful as fitness professionals is our ability to create and nurture relationships... View More
Underqualified_Trainers
Feb. 1 2018
As a personal trainer, you may find it increasingly difficult to compete in an industry that has no licensure... View More
Client_Policies
Nov. 1 2017
Contracts set clear policies and expectations with clients the moment you formalize your business relationship... View More
Amanda Vogel
Oct. 1 2017
Successful messaging is anything that values your audience/followers and ultimately resonates with them... View More
Reduced Flie Size_ OCT issue_Objections
Oct. 1 2017
Learn how to shift your sales conversations to limit prospect objections, using the 4-step GROW model (Goals, Reality, Options, We)... View More
Gain_clients
Aug. 1 2017
Whether you’re seeking your very first client or just need some fresh ideas to get new business, here are 10 strategies that may inspire you... View More
BUILD_method
Feb. 20 2017
A great coach and fitness professional takes responsibility for a client's failures just as much as their transformations... View More
HowToStandOut
Jan. 15 2017
Prospective clients must feel like they will receive the best service and experience available to them... View More
ClientTestiomonials
Nov. 10 2016
When it comes to the world of fitness, nothing speaks louder than results. It's what your clients want, and it's what your prospects want to see... View More
Lead Generation
Nov. 10 2016
Experience is the teacher of all things when it comes to your brand and client loyalty... View More
5_senses
Sept. 20 2016
By understanding that the best experiences are those which appeal to multiple senses, you are poised to put your gym in a class of its own... View More
ArtofListening
Sept. 15 2016
It is our job to listen to our clients, no matter what they tell us... View More
DifficultClients
July 15 2016
Fitness professionals will not get along with every client, but there are ways of dealing with difficult clients that can make life easier... View More
10questionsClients
June 1 2016
How do you get testimonials from your clients? Simple: ask... View More
IgniteYourWriting
May 15 2016
In order to write authentically for any audience you need to believe that your ideas and plans matter... View More
bad-gym-expierience
July 10 2015
When the gym becomes a gathering place - a movement - it changes people's lives, and it changes the community it serves... View More
2454
March 25 2015
When the right people are found, the investment of formal fitness education and training is much easier to swallow... View More
2670
Nov. 10 2014
To develop trust, your fitness client must believe what you believe... View More
Trainer
Sept. 28 2014
For years, I used the words "coach" and "trainer" interchangeably. I didn't realize the difference until my first interview for a personal training job. I fed the gym owner some cringe-inducing cliché... View More
book review
Aug. 2 2014
Greg Brittenham, one of basketball's most respected strength and conditioning coaches along with Daniel Taylor have combined over 300 exercises, core training philosophy and training programs in their... View More

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