I am completely convinced that a person's fitness level is primarily determined by how they see themselves in their own mind. If someone can use their imagination to picture themselves as fit... View More
At my barbershop recently, I observed an interesting phenomenon. All the barbers there will cut the hair of anybody that walks through the door. Every new customer is an adventure in haircutting for them,... View More
Your clients love you. You have all the necessary degrees and certifications. You have experience with special populations. So why isn't every doctor in your zip code referring you clients every single... View More
Human beings are social creatures, and many of us require motivation from others before embarking on a successful weight loss regimen or a fitness contest — it is extremely easy to give in or give... View More
Acquiring clients may not seem effortless to you, but I have a feeling that if Sherlock Holmes, the remarkable detective in Sir Arthur Conan Doyle's murder mysteries, were commissioned to attain clients... View More
Well before you became a trainer, you probably noticed people who descended upon the gym in droves every January. By March, they were long gone. Looking back with the knowledge I've gained, I wonder how... View More
When new clients hand fitness professionals their credit card, they are ready to change. But too often, our clients do not have the necessary tools for behavior change, resulting in these clients becoming... View More
It's the age-old question, "How do you help clients reach personal goals if they won't help themselves?" Odds are you have struggled with this question before. As a new trainer, you may have continued... View More
Positive psychology, simply stated, is the science of strengths and positive characteristics. It is, in fact, a relatively new field, being officially established by renowned psychologist and former American... View More
Training and wellness coaching are complementary services, but they are not necessarily a bundled package. In fact, many clients who diligently show up for their training sessions still struggle with weight... View More
Training and wellness coaching are complementary services, but they are not necessarily a bundled package. In fact, many clients who diligently show up for their training sessions still struggle with weight... View More
As our industry continues to grow, so will the entrance of new fitness professionals and certified trainers into our fitness facilities and wellness centers. Competence is no longer a point of differentiation... View More
What would happen if fitness and wellness professionals stopped selling their services and, instead, concentrated on helping their clients clarify the value of training? Would your individual fitness and... View More
Few people have the experience of really being listened to. So it is truly a gift when it happens. As experts in our field, it could probably be said that we spend very little time listening and most of... View More
Few people have the experience of really being listened to. So it is truly a gift when it happens. As experts in our field, it could probably be said that we spend very little time listening and most of... View More
Transitioning to coaching certainly does not happen overnight. Really, it takes practice to learn how to balance your skills and expertise as a fitness professional with those involved in the coaching... View More
Transitioning to coaching certainly does not happen overnight. Really, it takes practice to learn how to balance your skills and expertise as a fitness professional with those involved in the coaching... View More
We all have them: Clients who frequently miss or cancel appointments; clients who sabotage their goals with unhealthy eating habits; clients who make plans to work out more and eat better but don't stick... View More
Profit isn't that what we all want to achieve? An essential factor in gaining substantial ROI in your business and, in turn, profit, lies in the retention of your existing clients. In fact, it costs four... View More
